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Alyssa Cole

Digital Marketing for Theater Artists Powered by Temple's MSDIM

Fox School of Business

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Developing a social media policy without stifling expression

December 3, 2019 By Alyssa Cole Leave a Comment

As I have taken over much of the day-to-day content creation for the Wilma Theater's social media, I have encountered some issues getting staff members to participate in promoting the Wilma on social media, sharing our posts, participating in campaigns, and engaging with our audiences. I believe some of their reluctance is coming from the fact that the Wilma lacks a clear … [Read more...] about Developing a social media policy without stifling expression

My Cat, the Next Influencer (shh…don’t tell her about money)

November 23, 2019 By Alyssa Cole Leave a Comment

Now that I am looking at having a lot more time on my hands, it may be time to get my pet's Instagram bringing in a second income. She's never really understood about money, and my greatest ambition is to be a stay at home cat mom, so it could really benefit us both. Plus, I've been telling her for years to get a job. Lumpkin has had her own Instagram since March 2018. … [Read more...] about My Cat, the Next Influencer (shh…don’t tell her about money)

Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines

August 4, 2019 By Alyssa Cole Leave a Comment

  Anyone who works in a collaborative, creative field has seen this Venn Diagram. It makes its way through the Production Manager's Forum about once a year, but I've seen the same diagram applied to graphic design, architecture, and e-commerce platforms. Most often, these constraints help me communicate to creative roles (directors, designers, etc.) what a realistic … [Read more...] about Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines

Creating a Better User Experience for Seniors

July 7, 2019 By Alyssa Cole Leave a Comment

Designing for an aging population with new expectations of activity outside the home would be universally beneficial and requires innovative thinking around usability. Many devices that enable independence and mobility, like canes, walkers, and commercial-grade health monitors, look distinctly like medical devices. They're bulky, ugly and scream "I'm frail! I'm old!" and people … [Read more...] about Creating a Better User Experience for Seniors

Branding in Theater: Creating Marketing Materials Before There’s a Single Rehearsal

April 13, 2019 By Alyssa Cole Leave a Comment

  In the spring, regional theaters begin to announce the plays in next years’ season. Plays are picked and rights to them are acquired (or you find out someone else holds the rights, and you have to almost start over...) For those of us who rely on subscribers, we have to start working on marketing materials as soon as the scripts are decided to target subscribers for … [Read more...] about Branding in Theater: Creating Marketing Materials Before There’s a Single Rehearsal

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Recent Posts

  • Developing a social media policy without stifling expression
  • My Cat, the Next Influencer (shh…don’t tell her about money)
  • Developing a Plan to Redesign and Continuously Improve the Wilma Theater Website
  • Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines
  • 8tracks UX Design: A Deep Dive into Small Elements That Make a Big Difference
  • Creating a Better User Experience for Seniors

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