Designing for an aging population with new expectations of activity outside the home would be universally beneficial and requires innovative thinking around usability. Many devices that enable independence and mobility, like canes, walkers, and commercial-grade health monitors, look distinctly like medical devices. They're bulky, ugly and scream "I'm frail! I'm old!" and people … [Read more...] about Creating a Better User Experience for Seniors
Branding in Theater: Creating Marketing Materials Before There’s a Single Rehearsal
In the spring, regional theaters begin to announce the plays in next years’ season. Plays are picked and rights to them are acquired (or you find out someone else holds the rights, and you have to almost start over...) For those of us who rely on subscribers, we have to start working on marketing materials as soon as the scripts are decided to target subscribers for … [Read more...] about Branding in Theater: Creating Marketing Materials Before There’s a Single Rehearsal
Anti-trust and Data Privacy Are Becoming Linked in the Minds of Regulators
I wrote about data privacy last semester, but every day seems to bring new consumer and political backlash against the tech industry right now in the wake of several privacy scandals. In my last post on data privacy, I spent a bit of time talking about how China's technology aided "social score" is my idea of a nightmare. The Guardian reported that "Chinese courts banned … [Read more...] about Anti-trust and Data Privacy Are Becoming Linked in the Minds of Regulators
Reddit Poised to Take Advantage of User’s Migration to Community-Based Platforms
Reddit is positioning itself to take advantage of several trends to maximize their ad revenue. Reddit’s user base is particularly young compared to other social networks; 87% of their users are under the age of 35 (Fisher 2019). This makes the platform particularly interesting to marketers trying to reach millennials. As you can see in the graphic above, in spite of having … [Read more...] about Reddit Poised to Take Advantage of User’s Migration to Community-Based Platforms
How IKEA’s Continual Customer Analysis Leads to Innovation
Since 2014, IKEA has done global research studies to find out how people actually live day to day in their homes. Instead of seeking to segment their market further, IKEA’s goal with this research is to find commonalities in how we view our homes and how our day-to-day is changing worldwide. In order to realize the company vision of creating a better everyday life, IKEA needs … [Read more...] about How IKEA’s Continual Customer Analysis Leads to Innovation