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Alyssa Cole

Digital Marketing for Theater Artists Powered by Temple's MSDIM

Fox School of Business

Alyssa Cole

Developing a social media policy without stifling expression

December 3, 2019 By Alyssa Cole Leave a Comment

As I have taken over much of the day-to-day content creation for the Wilma Theater's social media, I have encountered some issues getting staff members to participate in promoting the Wilma on social media, sharing our posts, participating in campaigns, and engaging with our audiences. I believe some of their reluctance is coming from the fact that the Wilma lacks a clear … [Read more...] about Developing a social media policy without stifling expression

My Cat, the Next Influencer (shh…don’t tell her about money)

November 23, 2019 By Alyssa Cole Leave a Comment

Now that I am looking at having a lot more time on my hands, it may be time to get my pet's Instagram bringing in a second income. She's never really understood about money, and my greatest ambition is to be a stay at home cat mom, so it could really benefit us both. Plus, I've been telling her for years to get a job. Lumpkin has had her own Instagram since March 2018. … [Read more...] about My Cat, the Next Influencer (shh…don’t tell her about money)

Developing a Plan to Redesign and Continuously Improve the Wilma Theater Website

October 27, 2019 By Alyssa Cole Leave a Comment

I'm very lucky to work in a non-profit space where I am given lots of opportunities that a corporate job would never think to give someone with my level of experience. One of these fun projects will be project managing the redesigning the Wilma Theater website. Over the summer, my project group worked on process and UX improvements to the Wilma site, and I'm excited to put … [Read more...] about Developing a Plan to Redesign and Continuously Improve the Wilma Theater Website

Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines

August 4, 2019 By Alyssa Cole Leave a Comment

  Anyone who works in a collaborative, creative field has seen this Venn Diagram. It makes its way through the Production Manager's Forum about once a year, but I've seen the same diagram applied to graphic design, architecture, and e-commerce platforms. Most often, these constraints help me communicate to creative roles (directors, designers, etc.) what a realistic … [Read more...] about Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines

8tracks UX Design: A Deep Dive into Small Elements That Make a Big Difference

July 20, 2019 By Alyssa Cole Leave a Comment

I'm an evangelist for 8tracks.com, the internet mix-tape platform. The playlists are entirely user-created, which means each playlist is curated by people rather than an algorithm. It plays in to how I like to listen to music. I can search for Fringe and find essentially unofficial soundtracks of music used in the show, which given Walter's amazing record collection, is a good … [Read more...] about 8tracks UX Design: A Deep Dive into Small Elements That Make a Big Difference

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Recent Posts

  • Developing a social media policy without stifling expression
  • My Cat, the Next Influencer (shh…don’t tell her about money)
  • Developing a Plan to Redesign and Continuously Improve the Wilma Theater Website
  • Tips for Handling the Triple Constraint on Theater Performances: Tales from the Frontlines
  • 8tracks UX Design: A Deep Dive into Small Elements That Make a Big Difference
  • Creating a Better User Experience for Seniors

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