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Abigail Merola

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

“Tiktok Made Me Buy It”

September 14, 2022 By Abby Merola Leave a Comment

Is there such a thing as the most trendy TikTok trend? Well, yes, yes there is. TikTok is the new app that everyone is one, whether you are a youngster doing a trendy dance, or you are an adult in your 30’s trying to figure out a recipe for dinner. You can literally find everything and anything on TikTok and there is something for just about anybody. With that being said, 60% of TikTok users are over the age of 16, but most of them are closer to the age of 24.

Now, the most viral Tiktok trend involves all of our favorite storefront…AMAZON. Have you ever gone on your FYP and found a video based on the best amazon finds. Well, this has made Amazon blow up even more than it was before. By TikTok users showing Amazon’s most famous products, it made users immediately go and add that item right to their cart. This trend has been going on for all of 2022 so far and I don’t see it ending any time soon. I know I can say for myself, that is one of my favorite Tiktoks to look up. I am always looking for new things to buy on amazon and I love seeing what is trendy through Tiktok. This is where the 60% of young adult users come into play. If you think about it, young adults around 24 are just graduating college and getting themselves a new place to live. They go onto Tiktok to see what trendy Tiktok items they need for their new apartment. This is the perfect place to go find what you are looking for. Amazon now has a storefront on their page that allows you to find all of the tagged items people are trending on Tiktok. You can find items from those cool LED lights everyone was putting in their rooms, to the most needed car cleaning gadget.

We are all so wrapped up in these Tiktoks that strangers are influencing us to buy these products. If it wasn’t for Tiktok, I don’t think I would have known about all of these trendy products. They have honestly been such a lifesaver and I don’t think I could live without my LED lights I have hanging all around my room. Or my cup holder trash can I keep in my car for all of my little gum wrappers. This app has changed our lives whether we wanna admit it or not. Our lives are influenced by social media and the products that are shown on these products. Our brains are tricked into buying these products because we see them being promoted by a famous Tiktoker. 

 

Sources:

https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=U.S.%20Audience%20%E2%80%93%20As%20we%20mentioned,between%20the%20ages%2025%2D44.

https://www.hgtv.com/shopping/news-and-trends/viral-tik-tok-products-on-amazon

 

Filed Under: Uncategorized Tagged With: amazon, digital marketing, marketing, social media, Tiktok, trends

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