I don’t know about you, but I am a HUGE Philly sports fan, especially a huge 76ers fan. My friends and I plan on being season ticket holders by next season. Until recently, I did not realize that data plays a big role in the “behind the scenes” aspects of the team and the actual game. The Philadelphia 76ers use what is called a DataRobots which is an AI technology that helps collect & build analysis on your particular programs.
The Philadelphia 76ers are using DataRobots to increase their sales in the ticket department. It is very important for them to meet their sales quota each season and having these datarobots help the sales team in many ways. For example, they are able to see which people are the ones to become season ticket holders. They are able to see how many tickers are being sold each season. According to the article called, “Game-Changing Analytics: How the Philadelphia 76ers Scored Big Wins Off the Court”, by Gareth Goh, “The 76ers Analytics team was able to build predictive models with DataRobots that helped their salespeople better prioritize the order of their calls”. They actually call these people who are ticket holders to make sure they are one of the first people to get the next season’s tickets as soon as they go on sale.
The Philadelphia 76ers plan to keep up with all of the new data and new technology approaches to keep their fan base and ticket sales at the top. I think the 76ers have a huge following and a large amount of people that are season ticket holders. Harris Blitzer Sports 7 Entertainment are the ones who help operate the 76ers and a bunch of other teams in the Philadelphia area and they plan to share all these DataRobot & AI technology approaches with the rest of the teams involved so they can have amazing ticket sales just like the Philadelphia 76ers do.
Discussion Question:
– What other sports teams do you know that use DataRobots? Do they use it for other purposes other tha n sales?
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