MS-Digital Innovation in Marketing

Thanks Dan for this!!! I have twitter, but it is only to complain to Philastreets on Sunday’s when my garbage is not picked up on Friday morning!! I can see why Twitter would want to implement this, however it looks like they are taking a successful strategy from another social media and implementing it to make them uccessful. I hate that. Its like why try to fix something that is not broken and working great!

I think my social media feature is the use of hashtags, especially on instagram. I love it =because I can following hashtags, and find other people who use this unique words to describe something that we both like (or dislike).

Arpana,

I actually started using telehealth post pandemic. My doctor’s office previously didn’t offer this service but adopted it during the pandemic. I have found it very helpful since I live in Philadelphia and my doctor is back in my hometown in Maryland. I definitely agree that Covid has pushed the boundaries of medical services and for the better. Prior to my doctor’s office offering telehealth, I found it difficult scheduling appointments that aligned with weekends that I went home to visit my family. I often was taking off work just for a 10 minute appoint to refill prescriptions. Now, I am able to schedule video appointments easily through their portal, saving me hours of driving and pto.

Omg, this would be so frustrating! I would be calling Sling and complaining if I was your friend.

This kind of reminds me of how I feel about Hulu’s commercials. To my understanding, they don’t cut anything out. But, for some ungodly reason, the volume of the commercials is entirely on a different level than the shows you are watching. It almost startles you with how LOUD they are. I get why Hulu does this – they are trying to get you to pay more attention to their advertisers. However, the change disrupts my whole mood while watching the show and makes me DESPISE the commercials and brands with these spots. Even as a marketer, ads are annoying enough without being extremely loud.

How do we think brands should go about choosing where their ads are? I think as a baseline, they should ensure that customers aren’t having a negative experience when they see them.

Before your post, I didn’t know what Sling was. I’d heard of it, but I didn’t care to look into it. I was under the impression it was just another cable streaming service, and that’s irrelevant to me as someone who cut the cable cord years ago. Now, after reading your post, I’m feeling (mildly) validated and glad that I did cut that cable cord years ago. I’m perfectly happy with my Netflix, Hulu, and Disney+ subscriptions, because even if they all have their own problems, they’re still not cutting off the programming I’m paying to watch. I’m angry on behalf of your friend, who’s paying so much for this service. I agree with Kathy, I’d be on the phone with Sling complaining. That’s just ridiculous.

You do bring up an interesting point, how this bad perception of sling has now brought about a negative association with the ads – even though it’s not their fault. If your friend does complain to Sling, that would be a really good point to bring up to them!

Thanks for bringing up story, Sean. It really highlights the importance of deliverance when it comes to advertisements. As marketers we understand that this is a key step in the marketing process, but I think a lot of stakeholders may not recognize this, as they simply push for more and more platforms for their brand. On a local scale there is a realtor in my area who aggressively advertises on billboards. Portraying a large photo of himself with his name. This advertisement is so prevalent that it is regularly mocked by all locals. As a realtor, he is not only representing himself but also the company he works for. This drives home a concept I have been told for years, and whether we like it or not our actions and portrayal of ourselves definitely have an impact much larger based on association with organizations, companies, and other individuals.