MS-Digital Innovation in Marketing

Hi Samantha,

Hearing about all the things Elon wants to do with Twitter definitely intrigues me. His idea of encouraging users to pay $8 per month in an effort to get rid of bots might be a game changer in the social media world if it turns out to work. Maybe some day in the future we will all be paying monthly for our social channels.

Hey Samantha, great read.

The challenges do give a sense of engagement within the community by allowing users to compete with each other in a sense. The blackout challenge is stupid and that hashtag should had been banned. There can be policies to stop events like this but at the same time, it is the viewer discretion to listen/do what the users are tell you what to do.

Hey Sam,


Ugh, I have heard of this challenge and it has been so terrible how many tragedies it has caused. I remember in middle or high school doing the cinnamon challenge that also spread through social media with was also dangerous!

Platforms should have Analysts that track challenges like his and put algorithms in place that suppress the content so that it doesn’t spread.

While suppression can be harmful when used to stop the spread of content around important social issues, it can also be used for good.

Something I did recently used TikTok’s feature to enter keywords that I found upsetting so that I wouldn’t see them in my for you page while scrolling. I wonder if parents can use this to protect their kids, if not TikTok can definitely block trends from spreading using this type of technology.

Hi Sam, great post! I agree with a lot of Kate said in her comments. Challenges like these are super dangerous and social platforms need to be more diligent about regulating harmful content and taking accountability when they get out of hand. The reality is that a lot of these challenges either start with or find popularity among kids, sometimes kids who shouldn’t even be on the app but get away with it my gaming the age restrictions. These restrictions often aren’t regulated and it gives some companies an “out” and an excuse to turn a blind eye to the chaos.

Kids are sponges, they absorb everything and are very easily influenced. So companies either need to have stricter policies about what underage users can or can’t see/do on these apps or they need to do better to censor inappropriate and harmful content.

Hey Kirsten,
I always find it weird when big fashion companies make ethical mistakes, it involves children. I remember when H&M had that scandal with the monkey shirt being put on the black child, while the white children in the ads didn’t have any animal clothes. I think Balenciaga’s choice to include children with teddy bears wearing their latest BDSM line is very weird. It’s a cross mix of two worlds that shouldn’t be colliding: BDSM (and possibly sex) and small children.

I’ve been seeing tweets online claiming the fashion company is condoning pedophila and is secretly involved with a child-eating cult. I think social listening and seeing how best they can move forward while taking responsibility will be important for Balenciaga. They need to show they are not aligned with the abuse and mistreatment of children. Claiming to not know about the set designer’s choice to include actual court documents that are obviously shown in ads that have to be approved is a bad statement. Suing the set designer is a step in the right direction, but more needs to be done so children are put or portrayed in adult-themed situations. I will definitely be looking out to see what statement Balenciaga puts out next.

Hey Kirsten,

When I heard about the Balenciaga scandal, I couldn’t believe how something like that could happen when there are so many rounds of approval (or how it could even happen at all) for a launch like this – at least there should be.

Things spread so fast on the internet, especially when it involves a big-name designer brand that is already in the spotlight all the time and represented by the world’s biggest celebrities. 

I think a lot of the time, brands don’t address things fast enough because they have too many people involved, especially legal processes to make sure they’re not breaking any contracts or anything else that they need to protect themselves of. 

As a result, the responses from these brands always sound formulaic and inauthentic. Even so, I’m sure people will continue to support this brand and their atrociously expensive products!

Hey Andrew great read. Even though it would be an inconvenience to people if apple took twitter off of their platform, the app has so much Market share and usage that people would overcome the inconvenience and people would still use the app in the same capacity.

Hey Andrew,
I think it would be fair for Apple to remove Twitter from the App Store. The app has gotten away from its traditional platform of “free” speech to a playground for a bored billionaire. One thing about Apple, they’re going to protect their reputation, no matter what. There’s a few issues Twitter’s new takeover poses that aren’t being received very well. The main one being the price of account verification: $8 (or other amounts) gets your account verified whether you’re legit or not. For starters, in-app purchases aren’t something Twitter users are accustomed to and I don’t think that’ll change. Apple is known for allowing and transparently communicating in-app purchases, so users are aware upfront. Apple is a brand known for consistency, Twitter is a state of change and transformation. It’ll be interesting to see if the two continue a partnership of sorts or not.

Hey Andrew,

I had always wondered what the process for getting apps into the App Store was like. Because how do I know that whatever I’m downloading is safe? It makes me feel better that there is an intensive process to get approved.

I also didn’t know that Apple takes a percentage of in-app purchases, but that makes total sense to me. Since they are the means that an app I collecting revenue, they should get a portion of that.

Although I agree that it wouldn’t be very good for Twitter to get kicked off of the App Store, it’s good to know that if the app strayed too far and was doing harm that it can be less accessible through the control Apple has over the App Store.

Hey Andrew,

Hearing about all the things Elon wants to do with Twitter definitely intrigues me. His idea of encouraging users to pay $8 per month in an effort to get rid of bots might be a game changer in the social media world if it turns out to work. Maybe some day in the future we will all be paying monthly for our social channels.

Hey Andrew!
This was a great post. I’m a big Disney fan, and honestly, cheered when I found out Chapek was out. I agree that it’s unlikely that Apple will purchase Disney. It just doesn’t make sense, the companies are too different and it would add a lot of new facets to manage within Apple, like the Disney parks, etc. Even with their similarities, like tech software and show/film production, their portfolios are too massive to merge. I think everyone is wary considering Musk’s purchase of Twitter. It will be interesting to see how Disney and Apple continue competing in areas where they’re similar, though.

Hey Andrew, great read.
I agree, I don’t think buying Apple makes sense for business. If Disney were to buy apple, it would be like a power move showing off all the money they have. But they have plenty of money to fund their own products and become successful in any business venture they want to pursue in.

Alexis- such an interesting article. This is the first I am hearing of “Trivia Quest”, and it sounds so interesting! I know you also mentioned “Bandersnatch”, but this reminded me of “Black Mirror” and how they integrated interactive TV into their shows. Though for “Black Mirror” they did a lot of publicity and posting about it, for this seemingly more interactive TV show and I haven’t heard anything about it, weird! I think that the mobile aspect of this show is really cool, but I can see where the difficulties will show through. Honestly, making interactivity only work with the Netflix App is such a smart idea, of course, it makes everyone download their app, and I’m sure Netflix saw a huge jump in downloads. This makes me want to try it! I’ll report back if I have any difficulties. 😉

Hi Alexis,

Thanks for sharing this article. I haven’t heard of Trivia Quest or Triviaverse. I haven’t even really been aware of any interactive programs on Netflix besides the Black Mirror one (I think) from a few years ago. I think its cool that Netflix is branching out into gaming, which makes sense as a next product line. But it sounds like there are still a bunch of kinks they need to work out before it is widely adopted. I would also guess that they’ll need to do a better job of marketing this because I’m sure not many are trying it out.

Hi Alexis! Nice article, I had no idea Netflix was trying to create a trivia-based game. Based on your description it sounds like a great idea to incorporate the double screens that many already are using (consuming tiktok on a phone while watching a TV show on a TV). I am wondering how Netflix can overcome the glitches in the technology to make this a smooth integrative process. The process itself is reminding me of Kahoot, a mobile trivia game made for learning purposes. They have their technology down to a science! Each child in a classroom connects to the classroom code and compete in trivia made by the teacher. I’m wondering if this is the direction Netflix is planning to take with the idea.

Hey Alexis!

Great post. I have yet to play it. I remember playing Trivia Crack in college . Now I’ll have to give it a try and see if they’ve improved the user’s experience. When reading your post about Netflix’s Trivia Quest it immediately reminded me of the Black Mirror interactive episode. Netflix has been playing with the idea of interactive experiences for a decent amount of time. I’d imagine the gamification of each of these platforms will only increase. Additionally, this is a great way to have users engage with the Netflix mobile app. Unless I’m on a plane, I NEVER open the Netflix app. However, as you said – it needs a few improvements.

Hey Alexis, Great Read.
I have not heard or played this game before but it is unfortunate the game has many bugs and glitches. I am not a fan of using like a mobile application to play games off a different screen so maybe If they can address that problem, the game might have better success. But the game itself does not sound like a bad idea!

Hi Alexis, surprisingly I have played Trivia Quest before! I was really bored one weekend and saw it pop up on my Netflix and started playing for about 30 minutes. I haven’t played since.