Hi - a couple people have asked about post - graduation resources available - here is the link to everything you need to know: https://its.temple.edu/access-temple-tech-resources-after-you-graduate Also, if you are not a member of our MS-Digital Innovation in Marketing Linkedin Group, now is a good time to … Continue Reading... about Post Graduation Resources
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Revolve Festival and Coachella…expanded
This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest … Continue Reading... about Revolve Festival and Coachella…expanded
Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies
Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show … Continue Reading... about Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies
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Demi Li's profile was updated 1 month, 3 weeks ago
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Maddie Donnelly wrote a new post, All Posts, on the site Maddie Donnelly 1 month, 3 weeks ago
This is a page to view all my posts throughout grad school. Seemed easier to view with all available in one spot rather than it…
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Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 2 months, 2 weeks ago
Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order…
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Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 2 months, 2 weeks ago
As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and…
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Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 2 months, 2 weeks ago
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh…
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Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 2 months, 2 weeks ago
In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the…
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Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 2 months, 2 weeks ago
Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites,…
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Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 2 months, 2 weeks ago
In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story. What was…
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Samantha Sylvain wrote a new post, Pass the Szechuan Sauce, on the site Samantha Sylvain 2 months, 2 weeks ago
McDonald’s iconic Szechuan sauce is coming back! McDonald’s has only sold Szechuan Sauce three times previously. The first time was during the premiere…
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Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 2 months, 2 weeks ago
This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends…
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Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 2 months, 2 weeks ago
Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use…
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Ryan Hartman wrote a new post, Brand Activation, on the site Ryan Hartman 2 months, 2 weeks ago
Coachella Fantasy Meets the Metaverse Fantasy How are parents of infants supposed to get first-hand feedback on baby strollers if the only humans who have…
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Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 2 months, 2 weeks ago
Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about…
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Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 2 months, 3 weeks ago
This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview,…
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Andrew Baer wrote a new post, AI to Improve Race Day Performance, on the site Andrew Baer 2 months, 3 weeks ago
Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin…
