Understanding is the first thought that comes to mind when thinking of UX and UX design. Human-centered design is one of the driving pillars of UX design. UX Design revolves around creating an effortless interaction between the user and the product or service one is offering. At the very heart of UX design lies empathy and understanding of a user’s needs. Valuing empathy and creating human-centered designs by using psychology will lead to a successful interaction. Here are 2 easily adoptable Psychological practices companies and designers can utilize to improve UX design.
I use this technique in my job a lot. This technique involves listening and then repeating back what the speaker said to make sure everything was communicated and heard correctly. This technique can be applied to understanding a user’s pains and journey. We as designers always want to make sure we are clearly understanding the needs of our users. By reflecting back on this communication, we create a neutral state for assimilation.
Generate Similar Interactions
Jakob’s Law is the principle of how users spend time on other sites so they want interfaces to operate similarly. We, as designers, want to take away the guesswork for our users. We want to create an experience that is almost second nature. It is universally known that everyone feels a sort of dissonance when entering ZARA’s website. It isn’t set up like the others. It’s hard to navigate. We as users aren’t comfortable there. I don’t know about you but I tend to leave pretty quickly. Users want an experience where they don’t have to figure out how to access information, products, or services.
What are some other psychological skills one might implement to improve UX Design?
Gossett, Stephen, et al. “What Ux Designers Can Learn from Therapists.” Built In, 15 Feb. 2022, https://builtin.com/design-ux/ux-therapy.
Sharma, Himanshu. “Most Prominent Psychological Principles That Govern Product Design.” CMSWire.com, CMSWire.com, 9 June 2022, https://www.cmswire.com/digital-experience/most-prominent-psychological-principles-that-govern-product-design/