Finding romance in this day and age is mostly done through dating apps, face-to-face and organic connections are secondary and not stressed as much. Most people in their early 20’s have one of three dating apps downloaded: Tinder, Bumble, and Hinge. They all follow the same system for choosing a partner; swipe right for yes and swipe left for no. Swiping also makes the choice for a partner simple, there is no “waiting zone” for potentials you’re unsure about. You have to swipe either way in order to move to the next choice, so making a choice is essential. It was a flawless and simple design that not only popularized with lesser known dating apps, other genres of apps as well. Tinder did it first and the world of dating followed behind.
The all women’s choice app, Bumble, hopped on the trend; not surprising considering the app got its start at Tinder. Apps like eHarmony’s have a swiping feature now as well. Apps outside the dating world are also adopting the feature, shoe apps to dog apps and every other app in between, have adopted the iconic swipe-yes-or-no design in hope of mimicking Tinder’s rise and popularity. In an article by Built In, Evelina Rodriguez, the company’s director of product design, says, “‘swipe right’ and ‘swipe left’ are terms that are used in popular culture to indicate interest in something. … You see it in movies, you hear it in music. I think that’s kind of a testament to how much Tinder popularized swiping.”
Even though copying the Tinder design can grow your user base quickly, companies need to be careful to not just become carbon copies of the iconic dating app. The importance of delivering a user experience that is unique and personal to their consumers should still be forefront.