The Apple Car, code named Project Titan is plagued with software issues and poor project management.
The car was able to demonstrate completing a DMV test autonomously for it’s initial test, which is impressive. According to Carscoops, The most telling sign that the behind-the-scenes is not as pretty as the concept of this car is, was when a jogger crossed the car’s path and the car “only slightly adjusted its path” and would’ve hit the jogger if the human driver hadn’t slammed on the brakes. This is a big issue considering Apple would like the car to operate without a steering wheel or a brake pedal.
As with all autonomous vehicles, the Project Titan team has had development issues. Project manager, Doug Field, had a pretty good grip on the development side when he took the reigns in 2018, but was replaced by Ford in 2021. Field’s management period was described as the company’s “best shot at releasing a car.” Since his exit, there have been three leaders in the last five years; showing the lack of clear direction. Tim Cook, Apple’s CEO, does not visit the Apple Car team offices or directly involve himself in the progress of the project.
There is a clear disconnect across all of the executive management team and it is affecting Apple’s newest and most innovative project. Consumers following the issues can only hope the kinks will be worked out completely, regardless of internal structures failing, before the car hits the market.