Please address the following prompt:
- How have the changes in behavior resulting from a more social, more mobile world challenged you in your career?
The purpose of this exercise is two-fold:
- Help us get to know you: While the cohort is likely very familiar with each other, this assignment is an opportunity for us to better get to know you and your passions. Your responses will inform how we can make the most of our time together.
- Introduce you to our instruction style: Our goal for these courses is to prepare you to strategically apply mobile and social media concepts in a way that increases your value to an employer. We focus less on how to perform tactic X, Y, Z… and more on applying critical thinking skills.
Why this approach? In our experience, a leader’s success is driven more by their ability to apply information to challenges, and less by tactical expertise. We all know how easy it is to forget the details of a specific chapter of a book or an abstract lesson. Our intent with this assignment is to add to your “personal experience well” in a way that inspires self-reflection and informs how you’ll build and lead future teams.
Tips & Guidelines
- As marketers, our role is to inform/update the larger community of our offering’s benefits. An effective response will acknowledge the interplay between mobile and social as consumer seek out information and the opportunities you see to harness that.
- Your post should cite at least two sources from blogs / news sites leveraging relevant data (i.e. hard numbers on usage, engagement, spending, etc.) to support your points.
- Your post should embed at least two social media posts from brands or influencers to support your points.
- Consider the user experience in your post—use subheaders, bullets , embedded content and other techniques to maximize readability on a mobile device.
- Try to embrace the SMART (Links to an external site.) criteria into your thinking to bake in a measurement approach into your goal-setting.
- There is no formal word count or length requirements, but submission should be detailed and support a well-thought out perspective. Click through to see an example of a
Your response should be posted to Canvas no later than Sunday, Sept. 4.
This assignment is worth 10% of your final grade.