Welcome to “the future of marketing”! If there has been one constant through my career, it’s that this year will absolutely be the “year of mobile”. The truth is, the next “year of” is always just over the horizon. Change is the only real constant and it rarely takes the shape we expect. If you have come to this class expecting to learn about how mobile devices shape marketing, we’ll cover that … and so much more.
While marketing via these devices is increasingly important, leveraging mobility is about so much more than just the device we use to communicate.
Mobility after all is for all intent your unique digital fingerprint. Where you go in the physical world unified with where you’ve been online. It’s innately personal, unconsciously transparent and, if we’re being honest, a bit terrifying when you really think about it!
As consumers, you are all actively experiencing how on-demand access to the world’s information is reshaping how we think, behave and decide. I am excited for the chance to hear each of your unique perspectives on mobile technology as we collaborate on ways to apply our collective experience to your professional careers.
Please come ready to engage, exchange and evolve perspectives through our discussions. Our time together will be all the richer for it.
If you’re interested in learning more about what I have taught as an adjunct faculty member at Temple or my professional experience via my full-time career, consider clicking over to LinkedIn.
This site will serve as your syllabus. Please check out each section for details on our schedule and readings, course structure and assignments, grading policies and more.
- Open Door: I recognize as working professionals, time is our most critical resource. My intention is to maximize our time together. If, for any reason, anything about this class at any time is unclear, please contact me via email and I will reply as soon as possible.
In many instances, it may be easier to talk through any complications than work it out through text. If you find yourself in that situation, feel free to suggest (or I may recommend) regrouping for a phone or video call. I am generally flexible in scheduling time within a few days of your email.
- Strategic Thinking: If the secret to managerial success could be taught strictly from a textbook, our earnings potential would look considerably different! It has been my experience that the value we can create comes from “connecting the dots” where others just see chaos. When there is no clear answer, how far “out on the branch” are you willing to go? What information would make you more confident to venture further out?
My focus for this course is less on your ability to recall details and nuance for how mobile technology works than it is challenging you to think on how it could be applied to solve a real-world problem and how, as a manager, you would be able to quantify the value your solution created. As managers, you will either oversee or have access to teams/specialists who can help you work out the details of making your vision “real”. I challenge each of you to be expert enough in the subject matter to be conversant with/inspire the specialists, but relatable to the generalists (who typically have even more senior titles you may aspire to!).
- Be Proactive: Again, I get that time is our most valuable resource. All assignment due dates and a fair amount of detail have been posted in advance for you to plan out your approach for completing the work. I am more than happy to try to accommodate your unique circumstances, so long as we acknowledge that my flexibility to do so is proportionate to the time remaining before the assignment is due. Once a deadline has passed, so has the opportunity for any special accommodation.
If you have any reason to expect to need an accommodation for any reason or if at any point you suspect your progress is pacing behind my or your own expectations, let’s have the conversation before the deadline passes. It may be a relief to have an accommodation available even if you have no intention of using it or to align on expectations before you invest more time than required.
- We Are All Works in Progress: As we will discuss early and often in this class, our perspectives change based on the information available to us. I expect that at least some of my views will be challenged by your experience and that I will likely be the better for it. I encourage each of you to embrace a similar mentality as we embark on the next few months together.
For many of you, it may come as a surprise that I often have the most feedback for the best work. If you are content to simply know that you have met my expectations for the assignment, please send me a note saying as much. Otherwise, be aware that I make a concerted effort to offer constructive feedback rather than critique.
How do I differentiate, you ask? Critique focuses on your performance relative to preset expectations. Rather simply tell you where you could improve, constructive feedback offers a suggestion to build on the potential I see in your ideas (often with a dose of my own excitement as I try to lend my experience to build on them). Few great ideas come into this world fully formed, so I am excited to have the opportunity to work with you to try to realize our collective potential.
I similarly expect that at least some of my ideas for this course will not be fully formed. If you feel that to be the case, I would welcome your perspective on how it could be more effective so that I can attempt to improve your experience before our time together is over.