- Rowles, Daniel. Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising. 2nd London: Kogan Page. 2017. Print.
- NOTE: Please be sure you are purchasing the 2nd edition of this book (the 1st edition is from 2013 and has since been updated). Digital edition is fine if that is the student preference, but print is recommended.
- Harvard Coursepack
- Selected Articles, as assigned by the instructor
In addition to the above required texts, students are encouraged to stay current on mobile marketing by consulting industry trades. Suggested sources include DigiDay, eMarketer, MarketingLand among others.
- Recommended Internet Speed: 8mbps download & 5mbps upload. You can test your connection at https://www.speedtest.net
- Please note: Hard-wired connections are more consistent than WiFi for Zoom sessions