By now, we all know that Twitter was bought by Elon Musk. Apple threatened to take Twitter off its app store. This is greatly due in part to Elon Musk himself. He is an eccentric person. Many people are afraid Twitter won't hold itself to the same standards it once did while he is the owner. He has already made quite a few controversial changes to the company. He intends to … [Read more...] about A Twitter Phone
Last week Disney’s former CEO returned to the position after the current CEO, Bob Chapek, was forced out. Bob Iger, who ran Disney for 15 years, stepped down after his contract was up in 2020. This was a surprise leadership shakeup of one of the biggest media companies in the world. Chapek was suddenly out of the position and the Walt Disney Company was somehow able to talk … [Read more...] about
Netflix recently came out with another interactive trivia game, this time directly integrating mobility. Earlier this year, Netflix released “Trivia Quest”, an interactive trivia game derived from the once-popular game, Trivia Crack. This iteration included an overarching storyline, focused on engagement as new and compounding episodes were released daily, and simply required a … [Read more...] about Netflix & the Triviaverse
Over the entire semester, we discussed how mobile marketing is integral to a brand's overall marketing and branding strategy. Undoubtedly the website experience of every brand should be optimized for a user-friendly mobile experience. Still, it's okay not to invest resources in developing an app, even in today's date and age. There are many reasons to build apps and so are the … [Read more...] about Mobile Experience is Must, Mobile Apps are NOT!