Watching Sunspring (the short film written entirely by AI), as a screenwriter, lessened my anxiety (at least in the short term) that computers were coming for me in the creative realm. The finished short film is relatively incoherent, and while a fun experiment for those that made it, including the Thomas Middleditch of HBO’s “Silicon Valley” fame, it is not, in any way, marketable and certainly did not have me quaking in my boots that the producers from Paramount were anywhere very near turning to Deep Blue for their tentpole projects.
However, this past week, on a recommendation from one of our Linkedin Learning certification courses, I tried Pencil AI. Maybe I’m late to this party, but I have to say, it’s relatively remarkable. While the copy it creates isn’t perfect and still requires an amount of human input and manipulation to make it really represent the product correctly (in this case, Temple Theater, Film and Media Arts). I was very impressed with the quality of the video it created as well as the use of keywords and text from just a small amount of input information.
I fear that (sorry Strategic Marketing & Communications) this AI did a far superior job to the humans that I worked with in building ads for us at Tinuiti and Mayo Seitz (Temple’s third-party consultants on ad building) – and did it for free.
If I need help in this arena again, I am certainly going straight to Pencil rather than our Strategic Partners. Also I will be building my video ads on Pencil from now on. The premium functionality that it has seems very intriguing to me as well.
My overreaching thought is how we see the trends of the future in creative work as being nudged along by AI (rather that created by it entirely). A little research even brings up screenplay AI sites that create helpful ideas so that the writer can get over blockage or try out different transitions generated by computer. So while I don’t think any Oscars are going to computers any time soon, I could see using them to help make sure scenes are punched up and certainly will use them to make sure that my social media and marketing creative is where it wants to be.
Has anyone else had experience with AI in the marketing sphere as far as creative?
Are there other great tools that people use? Have you used Pencil and what is your takeaway. I think digital Ad agencies like the ones we use at Temple are maybe the folks that should be worried at this point.
Annalee Newitz – May 30, 2021 3:55 pm U. T. C., & MrOscarSmack-Fu Master, in training jump to post. (2021, May 30). Movie written by algorithm turns out to be hilarious and intense. Ars Technica. Retrieved October 2, 2022, from https://arstechnica.com/gaming/2021/05/an-ai-wrote-this-movie-and-its-strangely-moving/#:~:text=Sunspring%2C%20a%20short%20science%20fiction,on%20Ars%20in%20June%202016.
Unlimited ad creatives for ecommerce. Pencil. (n.d.). Retrieved October 2, 2022, from https://www.trypencil.com/