During our Oct. 23 Learnathon, we’ll be discussing how businesses organize for social media success. Much of the conversation will center on social business governance, which is the integrated system of people, policies, processes, and practices that ensures effective management of social business at scale.
To help inform our discussion, we’ll be reviewing a few sample social media policies during a breakout activity:
Your team’s assignment: Assess how effectively your policy demonstrates the following attributes. Pull excerpts that support your analysis and be ready to share!
- Culture: Does the policy foster a corporate culture of openness? Does it address listening to and respecting the opinions of employees, customers and other constituencies?
- Trust: Does the policy demonstrate trust that employees can be effective communicators and encourage use of good judgment?
- Transparency: Does the policy state the importance of transparency and authenticity? Does it explain why and/or how employees should disclose their connection to their employer?
- Accuracy: Does the policy help employees understand what content is permissible for publishing and how to check facts for accuracy?
- Comments: Does the policy address negative and positive comments and define what constitutes an inappropriate comment?
- Training: Does the policy highlight opportunities for training about how to participate in social media? Does it point to other associated policies or legal issues?