Further to last night's conversation about the role social media played with Chipotle customer experience: This one takes it up to a whole other level. https://www.tiktok.com/@jonserranoo/video/7138992091350256938?_r=1&_t=8VUdmBWohat&is_from_webapp=v1&item_id=7138992091350256938 But here's the thing--Chipotle caught on, thanks to social listening. And they … [Read more...] about Continuing Our Chipotle Conversation: Burrito Hacks!
Building on last night's conversation about social media "murder clones" and channel strategy, check out the full article on The Verge. What's your prediction? Will the established Instagram audience start to adopt this new feature in favor of migrating over to BeReal? Before you respond in the comments, keep scrolling for another point of … [Read more...] about What Will Audiences Do? More on the “Murder Clones vs Migrations” Phenomenon
Thanks, everyone, for a wonderful first session. To pull the thread (not to be confused with Twitter threads) on two thoughts from tonight's discussion: Our philosophy about marketers delivering value, and Our reading about ensuring agile social media management... Check out this fantastic example of a brand that's doing both: Dove's #KeepTheGrey … [Read more...] about Dove’s #KeepTheGrey Activation: Delivering Value By Living Values
Welcome to your final semester of the MIS-DIM program! Buckle in, friends. This will be a ride. Greg and I are looking forward to meeting you all during our first Learnathon. You'll soon find we enjoy interactive sessions with lots of questions and discussions. We also love trading articles relevant to course material. To wit: Two of this week's articles, which together … [Read more...] about Tom Holland, TikTok & This Week’s Big Question: Can Social Media be Fun Anymore?