Since 2020 the transition to online education has been accelerated to where faculty and staffs are in the mist of re-elevating how they teach. The biggest hurdle that every academic institution is struggling with is keeping retention and engagement of their online students. Students have changed significantly in what they want in a college education and how that information is being delivered to them. The ivory tower model of teaching doesn’t work for online. There need to be balance of asynchronous and synchronous learning materials for online education, and social media could be the way.
In a blog post by Hootsuite they go over some tips in using social media in the classroom. https://blog.hootsuite.com/social-media-in-education/
They go over different uses for faculty and students to engage in and out of the classroom. One that stuck out the most from the blog was using social media to “create opportunities for active and passive learning.” Which is applying the information from a lecture and having students apply those concepts outside of the class. The example given in the blog was lecturing about the dangers of misinformation and tasking students to find misinformed tweets as well as showing their fact checking process.
Using social media as resource for students can assist in assignments and lecture materials, but there is still some hesitancy from educators to incorporate it into the curriculum. Some colleges and schools still feel that using content from Tik Tok or Instagram may seem academically unfit, however, there has been a large surplus of content creators focus on educational content. These micro educational videos, keep their videos short and brief where viewers can understand basic concepts.
Truthfully, I used both @miss.excel and @onlinekyne over the course of this program to help me in learning excel. Those videos were accessible to me and reinforced information that I learned in class but didn’t fully grasp. That where I believe educators can take advantage of using social media as a educational tool. By reinforcing topics from a video into to a comprehensive structure, it can offer students a well-rounded perspective of how these topics is associated in other situations but also leads them to engage in discussions.
Do you feel social media could be utilize in the classroom outside of a marketing degree program?
What’s you’re experience/idea in how faculty can implement social media as a tool in assignments or discussion?