A little birdie once told me that marketing is no longer about the product itself, it is focused on the relationships and experience a brand can build with a customer. Arguably, Twitter is the most influential brand-building platform available to any business and when used successfully can provide a launching point to internet virality.
Brand Personality Shines
A brand is no longer just a product, but the lifetime interaction after the customer purchases into the mission and values that are offered. Most social media platforms have not quite embraced this idea in the early 2000s except for Twitter. Upon Twitter’s creation in 2006, brands began to understand how to interact with personality across the platform. Adding humor, sarcasm or empathy while interacting with customers was a large change for big brands that may have used a template in the past.
Explore these brands on Twitter to see how they have enhanced their brand through social media personality:
Consumer Trust & Engagement
Twitter is known to be fast-paced, however, with social media listening and monitoring it can be easy to follow a customer’s interaction with the brand. Twitter was the original founder of hashtags, building correlation for brands to follow and create marketing campaigns. Monitoring for complaints or good reviews provide insight into the customer journey. Listening for industry chatter that could be helpful for brand image or collaborative opportunities. Watching for breaking news around the world that your brand can incorporate to make your account relevant and timely.
After exploring the Twitter Flight School, I found that Twitter was, and still is, the game changer in social media marketing. The platform offered a personal connection between a corporation and the customers who want to buy into the values associated with the brand.