Further to last night’s conversation about the role social media played with Chipotle customer experience: This one takes it up to a whole other level.
Chipotle Burrito only $3? #chipotle
But here’s the thing–Chipotle caught on, thanks to social listening. And they took action.
Read this article to find out what Chipotle did in response, and share in the comments:
- What would you do if you were part of the marketing team at Chipotle?
- How have you seen other brands respond to social media “hacks” of their products or services?