Thanks, everyone, for a wonderful first session. To pull the thread (not to be confused with Twitter threads) on two thoughts from tonight’s discussion:
- Our philosophy about marketers delivering value, and
- Our reading about ensuring agile social media management…
Check out this fantastic example of a brand that’s doing both: Dove’s #KeepTheGrey activation.
In this case, Dove is delivering value by showing how the brand lives its values–and by encouraging its audience and customer base to do the same.
Based on our reading, what do you think were some of the other keys to delivering this activation? What do you think success looks like for Dove in this case? Share in the comments!