Who would've thought that in 2022, Snapchat would be the social media platform that top-tier brands like as Disney, PepsiCo and Amazon want to work with. In the last few years, Snapchat has gotten the same treatment and sentiment as Facebook when it comes to Gen Z and even millennial audiences; users aren't really gravitating towards the platform for leisure anymore the way … [Read more...] about Is Snapchat Making a Comeback?
By now, we all know the social media site TikTok. It was around before the pandemic but didn't become popular until the height of the pandemic. It is known for its many challenges that spread around on the platform. However, some of these challenges get out of hand. They are becoming dangerous. A challenge that comes to mind was the crate challenge. For those that don't know, … [Read more...] about Influence of TikTok on the Youth
I’m always fascinated by regular people who unexpectedly garnered millions of followers just by being themselves. Let’s use Elsa Majimbo as an example. Before the COVID-19 pandemic, she was a college student. While many of us were trying to find ways to fill the sudden surplus of free time, she began creating content. It was unpolished, with her hair un-styled, no makeup, and … [Read more...] about The Makings of An Influencer
If you've been on Tik Tok, Facebook, or Instagram as of late you've probably seen the scandal surrounding luxury fashion house, Balenciaga. In fact, when you search on Google, the second autofill option that comes up is about the scandal. You can find the information here from The Cut: What to Know About the Balenciaga Ad Scandal Surprise, surprise - another … [Read more...] about Luxury Brands and Crisis Management: The Balenciaga Set Scandal
There had been speculation for a few weeks now that Apple may try to distance themselves from Twitter. After Musk’s takeover many people online saw an increase in violent speech on the platform. After a few days, one of Apple’s top executives deactivated his account which created more speculation. Apple’s App Store requires developers to agree to many terms and go through a … [Read more...] about Will Apple Drop Twitter?