As someone living in the city without a car, I use Uber a lot when somewhere is inconvenient via public transit or it's late at night (for safety reasons). I accumulated a lot of Uber rewards over time, and I'll admit I wasn't always the best about using them. It came as a surprise to me, however, that Uber is completely eradicating their rewards program in order to focus on … [Read more...] about R.I.P. to Uber Rewards
Since 2020 the transition to online education has been accelerated to where faculty and staffs are in the mist of re-elevating how they teach. The biggest hurdle that every academic institution is struggling with is keeping retention and engagement of their online students. Students have changed significantly in what they want in a college education and how that information is … [Read more...] about Social Media in Online Education
Media outlets around the world are talking about Twitter's new owner, Elon Musk, but news coverage hasn't been overly positive. According to CBS News, brands like "General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swill about how the platform will operate under the new owner" (CBS News, 2022). So, what's the biggest concern for … [Read more...] about Is Twitter Bulletproof?
https://youtu.be/HkPVEryYkNs Last year Dubai-based airlines Emirates took the world by storm when they released a 30-second ad, shot on Youtube at the top of the tallest building across the globe, Burj Khalifa. If you have seen the ad, you would agree it is an absolute stunner. This ad opens with a formally dressed cabin crew member holding placards with a … [Read more...] about Great Content & Greater Content Strategy: Emirates
Receiving my morning New York Times email, today I was surprised to read an article about how social media companies are losing money, having to lay off employees and overall having a tough year. Meta, Snapchat, and Instagram are all on the decline, many know that due to changes Apple had made in its operations system, Meta had lost billions of dollars in their advertising … [Read more...] about Social Media Apps on the Decline