There are plenty of platforms a startup company can engage in Social. As I’ve shared in a prior post, there are a few main considerations when defining your startup social strategy. Once you have a handle on who you are targeting and the type of content that interests them, it is my belief that Facebook is a well-rounded platform to get started.
The Target Consumer
We’ve done a ton of research from a demographic and behavioral perspective on our target consumer and how they interact online so my chosen channel is a given. Additionally, Facebook is inherently Friends and Family oriented. Our target consumer is a dedicated, loving person with concerns about her parents’ health and wellbeing. In her search for information online, the shortest distance between two points is asking her close network or searching for a community or support group specific to their ailments.
As we dive deeper into what Facebook can specifically offer, though, the media options are endless. Facebook incorporates many of the following content strategy opportunities into its platform:
- Colorful brief messages under a certain number of characters
- Image and Video content
- Friends’ Activity Feed and Personal Stories
- Group Forum and Community groups based on interests; personal and professional
- Personalized Ad Management
- Business or Cause Page creation
It’s almost as if it is Twitter, LinkedIn, Instagram, TikTok, and YouTube all rolled into one! Facebook provides a large user base, the promise of vast daily visits, and is skewed towards the female audience in our chosen demographic. (Vermeren, 2015)
- Linsdell, Mark. “The 9-Step Social Media Marketing Strategy For Startups: Publicize – PR Firm.” Publicize, 21 Oct. 2019, publicize.co/guides/social-media-marketing-strategy-for-startups.
- Vermeren, Iris. “Men vs. Women: Who Is More Active on Social Media?” Brandwatch, 28 Jan. 2015, www.brandwatch.com/blog/men-vs-women-active-social-media/