MS-Digital Innovation in Marketing

Crazy that I updated my iPhone in September but never took a glance at any of the new updates.
Your mentioning of the Focus feature is certainly something that I need in my life. As of this fall I have been immensely busy with my job that I started to develop “workaholic” habits. During my personal time, I would constantly check my slack and email messages on weekdays and weekends. There’s never a line of separation for me, especially since I work from home. I took it upon myself as of 2 weeks ago to remove my “mail” app from my home screen and keep my phone on do not disturb as much as possible to refrain myself from getting into work mode while I’m enjoying LIFE. It was driving me crazy and it was absolutely unhealthy.
This Focus feature is definitely something I’m going to look into now and make it part of my routine. Thanks for sharing this Hannah!

I haven’t updated my phone yet, but I’m really intrigued to test out the Focus mode because I get distracted very easily too. I tend to keep my phone on do no disturb most of the day so I’m not tempted to go on my phone. It’s crazy to think that Apple still finds ways to enhance their technology to make it better for it’s users. After each update its like woah this is awesome there’s no way there’s anything else they can do to top it off, but they do!

Andrew,

I honestly found the concept of blockchain to be a but confusing, so thank you for offering another example here. To answer your question, I think a decentralized organizational structure could be appealing and gain traction. People are becoming increasingly frustrated with how much more CEOs are making than their staff, and this could serve as a potential solution to this. The pay gap is insane! Check out this EPI report that I found: https://www.epi.org/publication/ceo-compensation-surged-14-in-2019-to-21-3-million-ceos-now-earn-320-times-as-much-as-a-typical-worker/.

This is interesting. I like how its taking the initiative to halt its usage of social media especially since its main audience is teen girls. But I’m not sure how to feel about it on the business side. I feel like they will lose presence and eventually money. I think they’re hoping that by being a revolutionary on refraining social media, new users will flock to them. I’m honestly not sure what other brands will follow. Maybe Roblox? Its audience is mainly younger kids.

Wow. I think this is perhaps the first notable brand I know to be removing themselves from the big-four. From a business perspective, Instagram was truly one of their biggest market reaches. It’s true that social media has affected our mental health greatly but out of other content that drives anxiousness – Lush wasn’t one of those content producers (in my opinion.) Most of their posts are about products and not people to compare yourself to.
While this is a great step into their philanthropic efforts there’s a part of me that feels this brand will come back to social media. Maybe Lush die-hards will buy the app and explore new products in their version of Instagram stories but I feel their customer base would prefer seeing Instagram content of bath bomb test videos.

Amen. We all need to remember as humans that our own personal experience does not necessarily translate to that of our shared demographic. There are so many other factors at play. Yes, as marketers we place people into buckets and generalize, which serves certain purposes but can really detract from others. As you say, jb, it’s so critical to listen to the data, dig into what you’re trying to convey, and then from there, determine the platforms to employ, not just based on feel.
P.S. I just realized that I used the word “amen” to reply to a post about being agnostic. I know it’s a different kind of agnostic, but it still made me chuckle a bit.

Jen, I absolutely loved reading your analysis here.
Facebook’s decision to dial back on the targeting options is interesting but also frustrating for the organizations/charities that have to key in on a certain margin of people. Part of me feels like this is hurting those orgs. For example, I always get ads surrounding M.S. because my mom has the disease and I am actively involved with the M.S. Society. It’s weird for me to get removed from that keyed in targeting, because their advertisements were informative – especially when the COVID pandemic started to come about.
I also believe this will disrupt those micro-moments you’ve mentioned. How can we ensure the right audience gets from point A to point B when we can’t target the exact consumer profile? I don’t know how this will create more opportunity honestly. But I am interested to see how this transformation plays out.

I went to Iceland in 2018 for a long weekend and loved it! It’s hilarious that they did this mockery of Zuckerberg’s announcement! I think it’s so funny how many memes have popped up about Meta and Facebook. I wrote my latest eportfolio post about this – do you think that the memes are helping our hurting the Meta brand? They definitely keep the conversation going longer than it would have if the announcement hasn’t been so weird.

Ha, this is very timely and funny! I agree with Kathy that all the memes have kept the conversation going a lot longer. I went back to watch the original post on Meta’s Youtube channel and saw that it hadn’t even reached 1M views. I find that very interesting and it definitely has me questioning Meta’s interest and likability factor. This goes back to our Mobile Marketing class discussion about use of social media/privacy. It seems that some of our classmates are moving away from it all and perhaps the general public is too.

Love this so much. It makes me want to drop everything and go to Iceland. I love how other brands are mocking Meta’s new stance on VR. Iceland’s tourism team needs a raise. I wish I could see data on how many people booked trips to Iceland and see if there is a correlation to this video’s views