MS-Digital Innovation in Marketing

Hey Andrea,

I remember going to a big conference and checking in took hours. I got up to the table and saw they had a stack of papers with everyone’s name on it and they were just highlighting us off as we came, so annoying! I like this AI solution, it’s simplistic but very effective and honestly important to the experience of everyone attending the event. Thanks for sharing!

All evidence is that the opt-in range is driven in many ways by the content. Opt-in can be universal, but for most it’s likely “partner by partner”.

Gaming in particular offers a serious incentive to use ads to get upgrades rather than pay-for-play. In those cases, 30-40% of users are reported to opt in. Is this a harbinger for the challenges other developers or services will face?

Apple’s IDFA changes are already changing game design and monetization

iOS 14 Opt-in-Rate Is Higher for Mobile Games

As for why, 4% overall seems like a fair proxy for the share of people who just “don’t care”, at least enough to read what they’re agreeing to.

This is why I’m emphasizing 1P data as such a big part of marketer’s future. I just don’t see a viable environment where we all just let whoever wants it have our data. It’s likely to be shared, in pieces, to various parents. The ability of 1P brand to “share” data with another to see how who they know aligns with who they know seems more viable, or at least easier for people to monitor.

Wow 4%? Seems pretty low on a percentage scale, however it has me wondering the why the 4% opted in the first place (and wish there was a way to find out). BTW Kathryn, you had me at SCRATCH AND SNIFF!!!! Did this really happen? Because i would love to see this type of credit card offer!!!!

When I get the prompt, “Do you want to help us make technology work better,” I almost want to laugh. My answer is always no. They’re doing just fine updating technology without the help of my personal information. Where does all this end? I am no longer interested in receiving updates from companies either. I find that if I want to learn about something I can on my own terms.

Before starting this class, I accepted without thinking twice. I’m assuming the 4% are those who just really don’t know or care, but I’d bet they are not intentionally opting in for contribution’s sake, lol. The percentage about gamers makes sense and I find troublesome as games already exploit addiction and now this is taking it to the next step – with the realization that the gamers are such feins they’ll say yeah, sure whatever, just let me in.
And how many parents are aware enough to ensure that their children informed. Ugh. In the meantime:
https://www.theverge.com/22403523/ios-14-5-tracking-consent-app-transparency-how-to

Thanks for the thoughts Kathryn! It’s funny because I’ve started to agree with your mindset about opting-in; I used to opt out of everything and anything, and would unsubscribe with the first annoying email. But since this class and maybe my most recent job position has me much more curious about the marketing and advertising tactics being used by others. To be honest, I may have been one of those people that have opted in because I happen to enjoy targeted ads. Maybe it is because I can always tell an ad from organic feed, that I can appreciate the marketing tactics it took to get, and I doubly appreciate it if it is actually relevant to my life, and triply if it is actually appealing. I’ve clicked on more ads in recent years than ever because the targeting is so good, that I get ads for actual things I need!

I prefer shopping online and I have certain stores fixed where I know my size and can get the right fit. Sometimes it’s harder to imagine an outfit in my head and I do wish there was an option to virtually try it. However, I would feel somewhat uncomfortable if I had to upload a picture or turn on a camera to make that happen. When it comes to stores using this technology I think it might be beneficial for times when the stores are crowded (Black Friday or holidays in general). People tend to avoid fitting rooms if the lines are long or just because they are bored trying on clothes. If you try on the clothes you are more likely to buy them. For stores looking to increase their in-store sales, it can prove to be a useful investment. When shopping online the website gives you recommendations for similar items. If the respective store apps showed recommendations when you scanned instore items it would be useful for shoppers to see/order items from their phones.

Hi Samantha,
Whenever I don’t have to go to the store and wait in a line is a WIN for me. I get so much anxiety going into a store and trying to figure out what outfit looks good on me. I hate going to an actual store and shopping now a days when I can easily do it online. I like the idea of being able to try on an outfit from home. That is such a cool AI technology that I think a lot of stores should have, especially now in COVID times. This is a great way for stores to build their customer experience and I am all for this. I have never heard or seen something like this in any of the retail stores by me but I would love to see it makes it way here.
Great Post!

Hi Samantha, since my final project group is tackling Forever 21’s mistakes, your post is super interesting. Also, my previous segment and targeting case assignment focused on Abercrombie & Fitch and how they can improve both their in-store experience as well as their digital presence to better target generation Z customers who show preferences for both types of shopping. You mentioned the smart mirror sensors, which was mentioned as part of an enhanced experience Abercrombie & Fitch stores are planning to implement in the UK. to draw in younger, more tech-savvy consumers. Consumers today, and not just young consumers, expect technology to be an option and for it to save them time or effort. IoT in retail seems like the only solution to meet that expectation for consumers.