As an avid follower of multiple fashion and lifestyle blogs on social media, I couldn’t help but discover the best Labor Day content within that space. Whether partnering with brands for paid posts or crafting timely content with subtle ties to the holiday, these three blogs delivered the most click-worthy Labor Day content.
Bloggers and influencers partner with major brands to endorse and showcase products to their followers frequently, but not all of them do it well. If the brand is not the perfect fit for the influencer, followers can easily feel as though their being sold to and both the brand and the influencer can lose credibility. One blogger that consistently executes partnerships in a way that feels natural and credible is Julia Engel of Gal Meets Glam. She has established a brand for herself and her blog that stays consistent and she only partners with brands that completely align with hers. In a way that is fitting to her brand, Engel rolled out a partnership with Cointreau liqueur leading up to Labor Day, showing how to entertain guests with a chic cocktail. In keeping with her brand and style, Engel perfectly executed a timely content marketing piece that benefitted both parties involved without risking the trust of her followers.
Simple yet effective, the beauty and fashion blog Into The Gloss paid tribute to the classic “white after Labor Day” rule with their own twist, suggesting the best white tees on the market to their followers. At any other time, an article about white tees wouldn’t necessarily break records in terms of click-throughs, but subtly tying it into the holiday with a hint of attitude made it relevant and instantly grabbed my attention to read more.
Another subtle, yet effective content piece came from the team at the fashion blog Man Repeller. Without mentioning it explicitly, the post offered tips to find the “perfect holiday bbq look” just a few days before Labor Day weekend. After clicking through to the post, I realized that they had repurposed content that was originally meant for 4th of July celebrations. Even so, repurposing it and keeping the headline vague allowed it to maintain its relevancy and timeliness to the Man Repeller audience. With minimal effort, Man Repeller inserted itself into the holiday conversation and generated additional clicks to a pre-existing page.