Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
I joined the WHYY marketing team in 2008 - before HDTV was even a thing! We soon began the process of steering the company in a digital direction. It was a massive undertaking that is still playing out today. Media companies aren't alone in being in a constant state of flux. However, changing technology (and viewer/listener habits) means we have to be as nimble as … [Read more...] about Processing the News
Last year, my son was given a question to answer in preparation for Immigration Day at school: Who was your first relative in the United States and where did they come from? My wife started poking around on ancestry.com and, before long, we had a subscription so she could keep digging (and access helpful documents and features beyond the paywall). Since then, we've traced … [Read more...] about Take My DNA, I Don’t Need It