The next chapter in Twitter's continuing struggle for an identity in a crowded social media landscape appears to be the addition of a 24/7 news network, courtesy of Bloomberg and some big-money partners. The news network will start out with six founding partners in the form of Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group – with more partners … [Read more...] about Is the Future of Twitter Original Programming?
Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
I joined the WHYY marketing team in 2008 - before HDTV was even a thing! We soon began the process of steering the company in a digital direction. It was a massive undertaking that is still playing out today. Media companies aren't alone in being in a constant state of flux. However, changing technology (and viewer/listener habits) means we have to be as nimble as … [Read more...] about Processing the News
Big data isn't the future, it's the present. A company can find and target literally any group of people anywhere in the world and position its product specifically to appeal to it. There are those who choose to disregard the information available to them, perhaps because the sheer volume of data is intimidating and properly assessing it is difficult to the untrained … [Read more...] about Big Data, Spoon Lyrics and Pikachu
Who wouldn't want a piece of $10.9 billion? That's the value of the U.S. online grocery industry, and it's projected to grow at nearly 10% yearly through 2019. Forbes contributor Gabriel Shaoolian argues that this massive growth "makes sense" when you consider how people shop. Users seek convenience and the ability to fulfill their needs instantaneously. Whether … [Read more...] about Taking Amazon in a Fresh Direction