Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
Big data isn't the future, it's the present. A company can find and target literally any group of people anywhere in the world and position its product specifically to appeal to it. There are those who choose to disregard the information available to them, perhaps because the sheer volume of data is intimidating and properly assessing it is difficult to the untrained … [Read more...] about Big Data, Spoon Lyrics and Pikachu