Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
Last year, my son was given a question to answer in preparation for Immigration Day at school: Who was your first relative in the United States and where did they come from? My wife started poking around on ancestry.com and, before long, we had a subscription so she could keep digging (and access helpful documents and features beyond the paywall). Since then, we've traced … [Read more...] about Take My DNA, I Don’t Need It
The inauguration of a new president is always historic - the beginning of a new chapter in the American story and the official conclusion of the predecessor's stint as Commander-in-Chief. Add in coverage of the pomp, parades and cabinet picks, and there are countless stories to tell. And yet, headlines following the inauguration of Donald Trump seem to have been dominated by … [Read more...] about Some Alternative Facts on Crowd Size Estimation