I’m a professional attention-getter – a brand strategist, writer, producer, and voice talent for Philadelphia’s PBS and NPR station, WHYY.
Senior Producer, Promotions, WHYY, Philadelphia, PA (June 2016-Present)
Developing and implementing TV and radio promo break strategies; designing multimedia image, awareness and tune-in campaigns; advancing audience engagement on-air and online; managing social media advertising; consulting in new product development and messaging; writing and producing promotional content for on-air and digital platforms; expanding outreach to new and more varied demographics; enforcing company brand and communication standards
Promotion Producer, WHYY, Philadelphia, PA (Oct 2008-May 2016)
Producing, writing and editing promos and underwriting spots; long-form video production; developing promotional strategies for televisions, radio station and web initiatives; improving brand presence, engagement on social media; providing copy points for use in newsletters, press outreach and speeches; creating graphics, or directing designer/animator; TV, radio and web voiceovers; planning, directing and producing script and media for major events
I came to WHYY as a TV promo guy. My time there has made me a versatile marketer, brand defender, audience engager and fundraiser on both traditional and digital media.
Promotions Writer-Producer, WPMT FOX43, York, PA (June 2003-Oct 2008)
Writing and producing promotional spots for syndicated and news programming; developing promotional strategies for current and upcoming programming; cooperating with clients and sales reps to create promotional materials and commercials; enhancing station image through work with community; designing and implementing social media/weblog features; creation of graphics for TV, Internet and print; writing and producing commercial spots; writing press releases.
My time at FOX43 was incredibly productive and educational. I had the creativity and production skills to become a good promoter, but it was here that I received both the guidance and the encouragement to explore and develop my personal style.
Podcast Host/Staff Writer, ggsgamer.com (Oct 2011-Present)
Developing and co-hosting weekly pop culture podcast You Like the Worst Stuff; news, feature, and review writing; graphic design and illustration; improving social media engagement; branding.
I am very proud of the program You Like the Worst Stuff has become. Our dedication to delivering extremely suspect pop culture tastes (mixed with occasional insightful commentary and in-depth game dev interviews) really shows.
Digital editing: Avid, Final Cut, Pro Tools
Graphics: After Effects, Adobe Photoshop
Web advertising: Google AdWords, Facebook Ads Manager
Web building: Basic HTML, CSS
Fox School of Business, Temple University
MS, Digital Innovation in Marketing (Expected 2017)
Elizabethtown College, Elizabethtown, PA
BA, Communications (2003)