I write, I edit, I animate…and things like these appear. Take a look!
OUTNABOUT | Monkey Boys Productions
In this TV and web series, WHYY highlights local people and places of interest – with an emphasis on the quirky, the unique, and the historic.
Find more OUTNABOUT segments and suggest ideas of your own here!
4th Wall | Grew Up
Part of a series of WHYY interstitials in which the station announcer (that’s me!) speaks directly to the viewer, this installation is absolutely autobiographical. And I’ve long said that the difference between an image promo and a support promo is a phone number – so it didn’t feel inappropriate to sneak the “membership ask” in at the end. These are produced on the fly, without storyboarding.
WHYY Every Day | Halloween
The first of a 12-part series of mini-radio plays I wrote and produced to draw attention to 1) the value of listening to WHYY-FM and 2) the different listening options available. They certainly stood out in our promo breaks – and the definitely got people’s attention. The local voice actors were a lot of fun to work with – and I loved finding sound effects to create little living worlds. A coworker kindly illustrated each installment.
Public Media Madness II | Final Results
A high point of my career at WHYY is #PBSvsNPR Public Media Madness – a shockingly popular online voting tournament which pitted PBS and NPR icons against each other in emotionally-draining matches. We received votes, comments and traffic from all over the world, and it was an absolute blast to be at the helm of something this unpredictable and fun. Public Media Madness was ruthlessly silly and very effective. I had no budget – just permission.
Get More Interesting
A video produced for use on TV, online and at events during WHYY’s “Get More Interesting” brand awareness campaign. It showcases different aspects of the company and hits on key message points. I like that the style and music feel decidedly un-PBS. If there’s one thing I’ve tried to accomplish as part of WHYY, it’s “growing down without dumbing down.” Don’t tell people you’re cool – be cool.
Y KidVids | RAYMOND
WHYY’s first viewer-submitted video experiment was Y KidVids, a campaign I promoted during our children’s programming block. Local parents uploaded videos of their kids talking about their favorite Y Kids shows via an easy form we set up on our website, and I used the submissions to produced a series of promos like the one below.
I hand-drew each element, created the backgrounds in Photoshop, and animated the final piece in After Effects. I learned to mimic the old Dr. Katz “Squigglevision” look for the main character, which makes me smile.
I had a lot of fun with Downton Abbey. The idea of reminding fans to set their DVR’s or plan to watch some other way because WHYY would be airing a new episode during the Super Bowl turned into an annual gag. This spot was accompanied by a social media campaign, which multiple PBS stations across the country gladly joined in on. I love inspiring my fellow public media folks to be less…dusty.
Philadelphia Ad Club Presentation 2012
I wrote and produced WHYY’s Ad Club presentation for 5 years, each time changing up the style and approach wildly. We like to keep them guessing – and to play with our own inherent weirdness.