Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
Know Your Audience
Principles of User Interface Design is, as you might guess, a list of end user-focused concepts to keep in mind when working on a new product. And while they're certainly helpful for product development, they also apply nicely to project management. Clarity is job #1 In UI design, "people must be able to recognize what it is, care about why they would use it, understand … [Read more...] about Principles of Project Management
I joined the WHYY marketing team in 2008 - before HDTV was even a thing! We soon began the process of steering the company in a digital direction. It was a massive undertaking that is still playing out today. Media companies aren't alone in being in a constant state of flux. However, changing technology (and viewer/listener habits) means we have to be as nimble as … [Read more...] about Processing the News
Last year, my son was given a question to answer in preparation for Immigration Day at school: Who was your first relative in the United States and where did they come from? My wife started poking around on ancestry.com and, before long, we had a subscription so she could keep digging (and access helpful documents and features beyond the paywall). Since then, we've traced … [Read more...] about Take My DNA, I Don’t Need It
The Legend of Zelda: Breath of the Wild is the latest - and most ambitious - entry in Nintendo's 31 year-old video game series. Beginning on the Nintendo Entertainment System in 1986, Zelda games have always been about adventure, exploration and tense battles. They've also been strong sellers, and it's not surprising that, as the Verge reports, Breath of the Wild is "the … [Read more...] about Selling 102% – Switch, Zelda & Momentum