I'm currently one final capstone presentation away from completing my masters program. I ordered my graduation gear tonight! The impending end of this adventure calls for a bit of reflection... In October, I celebrated my 9th work anniversary at A Media Company by going to lunch with a motley crew: my boss, my coworker, and my intern. I had seniority at the table by about 4 … [Read more...] about The Accidental Marketer: On Completing the DIM Program
The next chapter in Twitter's continuing struggle for an identity in a crowded social media landscape appears to be the addition of a 24/7 news network, courtesy of Bloomberg and some big-money partners. The news network will start out with six founding partners in the form of Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group – with more partners … [Read more...] about Is the Future of Twitter Original Programming?
Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
I joined the WHYY marketing team in 2008 - before HDTV was even a thing! We soon began the process of steering the company in a digital direction. It was a massive undertaking that is still playing out today. Media companies aren't alone in being in a constant state of flux. However, changing technology (and viewer/listener habits) means we have to be as nimble as … [Read more...] about Processing the News
Last year, my son was given a question to answer in preparation for Immigration Day at school: Who was your first relative in the United States and where did they come from? My wife started poking around on ancestry.com and, before long, we had a subscription so she could keep digging (and access helpful documents and features beyond the paywall). Since then, we've traced … [Read more...] about Take My DNA, I Don’t Need It