I'm currently one final capstone presentation away from completing my masters program. I ordered my graduation gear tonight! The impending end of this adventure calls for a bit of reflection... In October, I celebrated my 9th work anniversary at A Media Company by going to lunch with a motley crew: my boss, my coworker, and my intern. I had seniority at the table by about 4 … [Read more...] about The Accidental Marketer: On Completing the DIM Program
The next chapter in Twitter's continuing struggle for an identity in a crowded social media landscape appears to be the addition of a 24/7 news network, courtesy of Bloomberg and some big-money partners. The news network will start out with six founding partners in the form of Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group – with more partners … [Read more...] about Is the Future of Twitter Original Programming?
Now that I have your attention, please know that was not a bait-and-switch headline. "Scan your brain" may be the new "pick your brain" when it comes to understanding consumer preferences and predicting behavior. I don't often click on marketing articles as I'm scrolling through Twitter - but this one was hard to ignore: How could I skip that one? "It turns out our … [Read more...] about Hello, We’d Like to Scan Your Brain!
There is no doubt that Marley was dead. This must be distinctly understood, or nothing wonderful can come of the story I am going to relate.” –Charles Dickens, A Christmas Carol She has always seen flashes of light shooting across the room in the dark – tiny wisps of something-or-other, passing in the night. But it wasn’t until Maureen McGirr was 23 that she saw an actual, … [Read more...] about Of Ghosts & Graphics: Maureen McGirr
A quick search of Facebook, Twitter and Google turned up a handful of articles using Labor Day and back-to-school time as a hook. Here's what I found most click-worthy: Read the article here. Which social platform: Facebook What brand: WHYY/The Pulse Why clickable: This one I'd actually seen before searching for any content. It also spoke to me on a personal … [Read more...] about “Labor Day” & “Back-to-School” as Clickbait