Uwishunu is a product of VISIT PHILADELPHIA™, the organization formerly known as Greater Philadelphia Tourism Marketing Corporation (GPTMC), and part of the visitphilly.com network. It has become a go-to resource for Philadelphians and visitors alike in finding the latest in the area’s events, restaurants, festivals, bars, museums, music, performing arts, and hotels. The site encompasses everything from happy hours, pop-up bars, museum openings, and other special events. The Visit Philadelphia and Uwishunu mission is to supply its users with the latest happenings in the city’s social scene to increase tourism and instill its residents with pride in their city.
Current marketing channels:
UWUN- Facebook, Twitter, Instagram
Visit Philly- Facebook, Twitter, Instagram, TV commercials (visit Philly), billboards, bus shelters, maps,
Target Audience: Men and women ages 21-35?, Philly residents, tourists
Targeted Messaging: Ads will be located in bars, restaurants, bar/restaurant websites, Liquor stores (?), third party websites (social event sites?), google, Facebook, IG, Twitter,
The Llamma Company recommends that the Uwishunu organization tailors this experience even further and capitalize on a missed opportunity by allowing users to view a live feed of local happy hours and events. Through the Social Llamma (?) app, users will be able to see popular promotions and deals, capacity levels, etc. all in real time. This presents an exciting opportunity, as being able to understand a bar or restaurant’s current atmosphere typically isn’t public information through applications such as OpenTable.