This capstone experience has been eye opening in regards to the complexity involved in creating a mobile app that emanates a great user experience. After reading many articles, blogs, and case study’s, the one thing that jumped out at me has to do with how the mobile app experience should complement the parent website.
A great point identified in one of the blogs I read dealt with how the “design was shoehorned in to fit the device rather than the content or context.” Eye opening words that got my attention as our team moves forward with our Capstone projects.
I recently completed a powerpoint presentation for a case study and the professor informed me that I had too much information on a slide. But after reading this blog I could visualize the comparison between my slide and an app crammed with too much information onto screens of mobile application in order to be consistent with parent websites. By just creating that extra slide or access point (icon or dropdown) in the app could make things so much clearer.
I just had to share one of the examples from a blog post below.
Examples of Effective Mobile Content:
“Mountain Dew’s mobile website uses interactivity and customization to great effect. While their page may seem busy to some, it matches the high-energy, counter culture feel that matches the Mountain Dew brand. Each image on the home page opens up a larger area directly on the homepage that provides information and links for deeper reading. This allows users to see more of the content that may interest them, from sports teams to promotions, without ever needing to use the back button.”
The overall point that I am trying to make is to be sure your users can get to the critical information needs that enhances their user experience. If your not trying creating that experience your efforts could become just a waste of time and money.
Context & Content
A highly functional app minus content that engages and stimulates users is basically useless. Be aware of the user experience you are providing from the users perspective. Sometimes we get into our box and think about our needs vice the user.
Remember to fold and package your App properly by integration the technology with great content!