When I think of augmented reality and how it can best be used, I think of everyday uses like navigation. Finally, it has become a reality as Blippar has leveraged Apple’s ARKit to create the AR City App. This app is great for navigation on foot as it shows highly detailed step by step directions on the user’s phone screen. Although many navigation apps provide on foot directions already, this app provides more details not just on the route to the destination but gives full details on your surrounds as you are walking.
Although this app seems to be pretty cool, there are some cons to it as well. The app is only available on Apple devices so it leaves a large group of possible users out who are Android users. Using the apps means that you have to walk down the street staring at your phone while paying less attention to where you are walking (and trying not to bump in to other pedestrians!) . For some users it might be a turn off that the use of the app may drain your phone battery and require extensive data usage as opposed to using a paper map. In addition, ” the basic AR navigation works in any city that Apple Maps covers, but the visual positioning is only available in central London, Mountain View and San Francisco.”
All in all I’d say this app is awesome and I can’t wait to use it myself! However, I think that in order for it to be successful and to stand out amongst the other navigation apps it has to be available for android users as well and all features need to be available in all cities ( or all major cities across the world at the very least).
Here’s A link to the article and a video that describes the App!
Would you trade in your Google or Apple Maps for this new AR Map? Let me know what you think!