DITT MISSION STATEMENT
To devise solutions which provide users with alternative approaches separate from the current issues with the SEPTA Key Pass user experience on its website and at kiosks. This effort must clearly be in-line with SEPTA’s brand revitalization efforts and look to address the reduced ridership on SEPTA.
AREAS OF FOCUS
Increase engagement with consumers
Create a satisfying user experience for consumers
Modernize SEPTA’s ability to interact with customers via social media and mobile devices
MISSION & OBJECTIVES