I used to be a hardcore Pandora fan. I have fond memories of making Christmas dinner, listening to the “Soul Christmas Channel”. All I knew was Pandora and it was great while it lasted. But as some relationships go, one of the partners evolves and the other remains the same and you must make the decision to move on. Fast-forward a few years. I am in a Marketing class about Mobile and Content Marketing and we have a guest lecturer by the Name of Melissa Finney. She is from a (not so) little company by the name of Spotify. My now go to partner for anything music and anything podcast.
Melissa was by far the most vibrant and most passionate speaker that we’ve had throughout our tenure in this program. It’s clear that she loves what she does and makes no bones about squashing the competition while doing it. All the points that she made about streaming music reminded me of why I started preferring Spotify over Pandora. She came with the facts so much so that she kept getting asked questions about them and almost did not get through her presentation.
Earlier I mentioned that Spotify was my partner. I say partner because as Melissa made abundantly clear, Spotify wants to learn about you, so they can keep you, engage with you, and create content specifically for you. What I also learned or maybe felt is that this is not done in a creepy backdoor way, but a thoughtful way to help personalize our listening experiences through mobile-first listening and streaming intelligence.
I realized by listening to Melissa that Stephanie the consumer loves personalization. Stephanie the consumer is not a fit in the box type of person and the more something is catered to me the more likely I am to be a fan of the product that I am in a sense consuming. From Melissa’s presentation you know that Spotify is proactive and going out an getting what they need to stay innovative and relevant, because in this fickle business a disruptor can come in and ruin it all in the blink of an eye.
Let’s talk about Podcasts and the fact that Spotify has them. Let’s talk about how listening has increased year over year especially with Millennials. Can we talk about The Daily Show with Trevor Noah, helps me get through some trying times while working. Let’s talk about how my music range runs the gambit (except country I just haven’t gotten there yet) and how I have found every song that I have looked for or every artist that I have wanted to hear especially foreign content. I love K-Pop and that was one of the biggest issues I had with Pandora, it was very limited.
Here is a sneak peek at some of the music I listen to on the daily:
I did ask Melissa a very broad question (What’s next for Spotify?) and now that I’ve had more time to think about it, I would like to be more specific in my question. Melissa would Spotify be open to adding audible books to their library? I am a huge fan of audible books and that would be the 1-2-3 punch for me. If Spotify could provide a one-stop shop for all things listening, you would have a partner pretty much for life.