You have all types of businesses from old to startup, and the one thing that they have in common is the need to keep up with the ever-changing market. If you are a startup and trying to compete for the share of the market, you need to know how to reach your intended user. What better strategy then Social media? It doesn’t have to be the only strategy, but it should be a campaign that should be high up or your strategies list.
If your still not sold on why this would be one of the first things to implement, let me show you some numbers. 89% of marketers have stated that social media has increased exposure for their companies. Even with all its recent woes, Facebook has 2.2 billion monthly active users on their site, with 2 billion active internet users across all social networks. Think about how and what that could do if you reach a small percentage of this growing population.
As I stated before Social media can reach the masses and increase your exposure and traffic. If you play it the right way it can also develop customers who are loyal to your brand. The trick is that you cannot just simply be an online presence. You can’t go in all willy nilly and expect results. Let’s talk about social media trends and how with the right planning and appropriate goals could help drive your startup to becoming one of the success stories.
This is something that every startup should do especially if the budget and resources are sparse. Social listening will help you understand yourself and the competition. It can define your competitions weaknesses and strengths along with what is and is not working for you. There are many tools out there that can help a startup and will help build a plan to better reach the next goal.
Live Video Content
Live Video content was trending in 2018 going heavy in 2019. Video Marketing has risen from 63% in 2017 to 81% in 2018 and will intend to rise in 2019. 76% of marketers have stated that video has increased company sales. If you are a startup, you should like these numbers.
Messaging apps are up and coming. Messaging apps are used by 4 billion consumers worldwide. People love sending messages through these apps so why not utilize this platform right?
Social Media Ecommerce
The heavy hitters of social media, Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products direct from the app. This is a powerful tool to use to garner sales. Instagram does this very well with their shop now/learn more feature.
More people are moving from SnapChat and using Instagram stories because the audience on Instagram is larger. You can do more with Instagram stories which in turn will enhance your presence.
The bottom line:
Social Media is important to your marketing goals. Remember its not what you do or how much you do, its how you do it. You need to know yourself and you need to know your audience. Analytics and testing can help with that. There are so many platforms to choose from make sure you are on the right one. It’s a scary world out there and users/consumers are fickle. Be authentic, know what you are talking about, make sure that its right move for you and your startup.