Labor Day and back to school ads have been flooding my emails, my internet browsing and social media accounts. Whenever this time of year, and other holidays come around, I try to avoid all of the ads. Brands try to bribe me and leave me penniless with all their discounts and coupons. For this assignment, I decided to ignore the price drops and focus mainly on the content. … [Read more...] about Dinosaurs, Yogurt and Kohl’s Cash…We’re ready for School! (MIS5603)
Around this time of the year, almost everything on the internet is about kids returning to school, and the last holiday of the Summer, Labor Day. Brands start to flood our social media accounts and emails with discounts, coupons and articles weeks prior to the two big events. Marketers stalk us as we travel from site to site, using their banner ads to sadly remind us that … [Read more...] about Dinosaurs, Phones in the Classroom and Student Loans…We’re Heading Back To School(MKTG 5606)
I have been a member of my church for a few years now. When I first began attending Mount Airy Church of God In Christ, a lot of tasks were manually completed, or should I say, very traditional. There was no automation, digitization, mechanization, etc. Typically, when you think of a customer’s journey, maybe your first thought is a shopping experience in a brick-and-mortar … [Read more...] about A Customer Journey Upgrade
Fresh off my post, “Concur, It’s Not Your Fault”, I still think a good design simply isn’t enough and sometimes people are at fault. To further test this theory, I decided to do a quick usability test with my mom and the Facebook mobile application. I used my mom to complete this usability test because she is not tech savvy, and although she has a Facebook account, she doesn’t … [Read more...] about Mom or Facebook? Who’s To Blame?
In the Institutional Advancement dept. at Temple University, my colleagues (mainly fundraisers) use Concur for donor visits, to attend conferences, etc. I haven’t been given the opportunity to travel, so my interactions with Concur are no fun. I handle the questions and issues before, during, and after the customer journey when utilizing the app. The process of submitting for a … [Read more...] about Why The Traveling Reports?