MS Digital Innovation in Marketing, Fox School of Business, Temple University
Thanks for looking at my eportfolio! I am originally from the Philadelphia area and haven’t ventured far from the region besides for college at Shippensburg University where I received my undergraduate degree in Marketing. For those who are unaware, Shippensburg is past Harrisburg and is a very rural town so it was quite a cultural shock, but I wouldn’t trade my experience there.
Since then, I have done plenty of professional soul searching, exploring a variety of industries and career paths including sales, public relations and internal communications, event and program planning, and fundraising where I have spent a majority of my career, particularly in the academic and healthcare setting which has led me to my current role as Associate Director of Development for Temple Health’s clinical programs. What I love most about fundraising is that it allows me to learn first hand the experiences of our “consumers” and gives me the opportunity to create my own individualized marketing strategy for each prospect. Since so much of communication is now done online, I chose the MS Digital Innovation in Marketing to learn more about the tools and platforms available to further develop and enhance fundraising online as well.