The case analysis is integral to achieving course goals. For each case, please respond to the specific questions listed below. The questions are designed to apply course concepts and reading (see the schedule). To save you time and expense, each case analysis builds on a previously discussed case. To meet the requirements of this course, you will likely need to reread portions of the original case and view it from a new perspective. Please be ready to comment on the results during the Learnathons.
Cases and questions
IT at Cirque du Soleil
- Conduct a usability test of the ticket buying experience at https://www.cirquedusoleil.com/ and https://bigapplecircus.com/
- Apply chapter 9 of Krug.
- Download and adapt Krug’s usability test script.
- Get one person that is not yourself to participate in the usability test for each site using your adapted usability test script.
- Document the process/notes from each test and include the notes as well as the modified test script as an appendix in your submission.
- Create an ordered list of what you see are the most serious problems (if any) for each site.
- Does the current https://www.cirquedusoleil.com/ site accomplish the goals for IT outlined in the case? Is the Cirque business model the same as described in the case or has it evolved based on your review of their site? How?
Accor and Room Key
- Apply Norman’s seven stages and principles to analyze:
- Should Accor partner with Room Key? Answer the question from two perspectives:
- The user experience analysis above
- The business model
- Apply Norman’s seven principles to propose a set of design principles for implementing UDN’s “Integration Solution” (see Exhibit 3)
- Propose or locate an example of a design metaphor that can be used to apply your principles.
- Create a simple prototype. Submit a brief description and one of the following (only):
- Sketch the design (by hand or using your tool)
- Mock it up in PowerPoint
- Use one of these tools:
- Discuss the pros and cons of your proposed design principles and design metaphor. To what extent does the design leverage knowledge in the world vs. knowledge in the head? What are the pros and cons?
Case Study Analysis
In addition to preparing the above cases for discussion during the Learnathons, you will submit the cases for formal review. For each case:
- Focus only on the questions listed above. There is no need to fully solve the case. However, you should address all the listed questions for the selected case.
- Summarize the analysis in a set of no more than 5 PowerPoint slides.
- If you are unfamiliar with creating powerful decks, see All about decks – about persuasion and communication.
- Use the slides to communicate the key points in a concise and direct manner. You may use the Notes section on PowerPoint to add more detail and justification. Do not fill the main slides with text.
- The slides should (a) apply class materials, and (b) include a balanced perspective which explains both the rationale for a recommendation (the why), and any potential risks (the downsides).
- Please cite all outside sources.
- The title slide does not count toward the 5 slide limit. Do not include an agenda slide.
- The slide deck should stand on its own, do not assume you will be there to explain the deck.
- The file should be in Microsoft Powerpoint (.ppt or pptx) format.
- The due date is listed on the schedule. Please submit no later than beginning of the class on the day it is scheduled be discussed in that class.
- A few students may be randomly selected to present their slides during each Learnathon.
- Submit the deck on OWLbox.
- Ability to answer all the stated questions in an integrated and comprehensive manner
- Ability to creatively and successfully apply class materials
- Provides a balanced perspective that includes both pros and cons in the analysis
- Good use of the ‘deck’ as a medium of communication