So Build-a-Bear, let’s talk about it. I’ve come to the conclusion that there is no way that B-a-B expected this to go right, but they didn’t care and wanted the press anyway. If anyone missed the news today, Build-a-Bear hosted a an event (zoo), in their stores today that promised customers that they would pay no more than their age for whichever stuffed animal their little hearts may have desired. First of all, Build-a-Bear, do you know us (America)? Don’t you understand that if you put a 45 dollar bear on sale for 3 bucks, we will travel to the ends of the Earth and wait in 8 hour lines? What exactly did they think was going to happen other than exactly what happened? As this unfolded today, and my best friend gave me the play by play of what ended up being an 8 hour wait, I couldn’t help but to wonder what processes they put in place to even attempt to manage the herds of people, their employees, running out of inventory, negative press (raging moms), and broken-hearted children. Here is what I’ve found in terms of process preparation:
- For anyone turned away from the line, they were given a $15 voucher to come back and use toward another bear at another time.
- Note: Build-a-Bear also proceeded to state that they were encouraging customers to “enable us to better flow traffic to the stores over the next several weeks to avoid long lines and wait times as much as possible.” Hm, couldn’t have started with this strategy?
- Um, thats all. Thats literally all.
Will B-a-B get the last laugh? If parents actually do use these vouchers, its possible they’ll ultimately come out profiting, and with the most valuable piece of gold, your email address.