@salvin-varghese
active 1 day, 14 hours ago-
Salvin Varghese posted a new activity comment 3 weeks, 6 days ago
Hi Nydrea, nice post! One of the brands that came to my mind was Reebok. I remember watching one of their sponsored videos on Facebook (around 2 years ago). The specific video I’m referring to is this one: https://www.youtube.com/watch?time_continue=76&v=B1JULlN8GWg
What made this video memorable for me was the way they tied it in to “all…[Read more]
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Salvin Varghese wrote a new post, Falling Down The Social Media Sales Funnel, on the site Social Media Innovation MIS 5603 Fall 2018 4 weeks ago
We’ve all heard of the sales funnel (otherwise known as the buyer’s journey); the way customers move from awareness to purchase. There are four primary phases in this funnel: 1) initial consideration 2) Active eva […]
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Cindy Dumont and
Salvin Varghese are now friends 1 month, 2 weeks ago -
Salvin Varghese wrote a new post, Back to School Campaigns & Social Media, on the site Salvin Varghese 1 month, 2 weeks ago
The back to school campaign season has definitely seen a transformation over the years. As a millennial my parents relied heavily on television/radio commercials, weekly ad circulars and word of mouth to discover […]
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Salvin Varghese wrote a new post, Five Captivating Headlines!, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 1 month, 2 weeks ago
Headline # 1: “A Blended Family: Her Mother was Neanderthal, Her Father Something Else Entirely.” – Being a junkie for pre-historic anything, this headline grabbed my attention right off the bat. Plus it’s always […]
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Salvin Varghese wrote a new post, Three Brands Acing the “Back to School” Game!, on the site Salvin Varghese 1 month, 2 weeks ago
The back to school campaign season has definitely seen a transformation over the years. As a millennial my parents relied heavily on television/radio commercials, weekly ad circulars and word of mouth from other […]
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Michelle Wilson and
Salvin Varghese are now friends 1 month, 3 weeks ago -
Salvin Varghese posted a new activity comment 1 month, 3 weeks ago
Congrats on the promotion Morgyn! You’ll do amazing!
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Salvin Varghese posted a new activity comment 2 months, 2 weeks ago
Congrats on the new role Melissa!
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Salvin Varghese wrote a new post, The Four Elements to Design Thinking, on the site Salvin Varghese 2 months, 2 weeks ago
When people think of design, an object or an end result typically comes to mind but design in its most effective form is a process, an action that people actively participate in to create something new. It’s t […]
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Salvin Varghese wrote a new post, Zara Leans Up!, on the site Salvin Varghese 2 months, 2 weeks ago
Process improvement is the proactive approach of identifying, analyzing and improving existing business processes within an organization. One method of process improvement is the Lean business model. Lean is a […]
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Salvin Varghese posted a new activity comment 3 months ago
Hey Emily, great real world example of the problems that can occur when one focuses too much on “knowledge in the head” vs. “knowledge in the world.” If only the cage designers thought of the repercussions that could take place with the larger window size. They accounted for the cage to properly fit Shaq in terms of dimensions, the entry door and…[Read more]
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Salvin Varghese posted a new activity comment 3 months ago
Hi Shannon, thought your post was relevant since my Marketing team recently dropped an email about two weeks ago with an open rate of 20%. As you mentioned looking beyond the subject line and email content is necessary to dive into the “real” reason why recipients aren’t opening. In 2017 the average open rate across all industries was 24.7% and…[Read more]
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Salvin Varghese posted a new activity comment 3 months ago
This is a test comment.
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Salvin Varghese wrote a new post, Basic Fitness Principles, on the site Health and Fitness in the United States 3 months ago
With the huge amount of information on different training methods out there, there is no consensus on which is the right way to go. Understanding the basic principles of training will help to understand the […]
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Salvin Varghese wrote a new post, 7 ways to jumpstart healthy change in your life, on the site Health and Fitness in the United States 3 months ago
Shaping your personal plan starts with setting your first goal. Break down choices that feel overwhelming into tiny steps that can help you succeed.
Select a goal. Choose a goal that is the best fit for you. […]
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Salvin Varghese wrote a new post, Urban Influences, on the site Health and Fitness in the United States 3 months ago
Traditionally, large cities influence healthier lifestyles. In population-dense areas, walking is the main mode of transportation and residents have greater access to healthy foods and public spaces. Although […]
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Salvin Varghese wrote a new post, Natural Foods With Beneficial Ingredients are Most Desirable, on the site Health and Fitness in the United States 3 months ago
The Nielsen study indicates that consumers are looking for functional foods that can either reduce the
risk for disease or promote good health. Among respondents with weight-loss goals, 83 percent of North […]
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Salvin Varghese wrote a new post, About, on the site Health and Fitness in the United States 3 months ago
With the rise of obesity rates and disease, the future of many Americans’ health seems gloomy, but there has been an increase in health advances in the consumer market. More than ever, Americans are more c […]
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Salvin Varghese wrote a new post, Fast Food Increases Healthier Options, on the site Health and Fitness in the United States 3 months ago
In 2010, the Food and Drug Administration required mandatory menu calorie counts for all chain restaurants with 20 or more locations. This made it possible for Americans to “see” the nutritional composition of the […]
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