Salvin Varghese

Megan, I don’t believe H&M’s response was adequate enough considering the damage that it caused. If the $4.3 Billion dollars of unsold merchandise isn’t a sign for them I don’t know what is. As a global brand they should have taken more steps to fix the issue and build back consumers trust. 1) They should have done a better job in acknowledging…[Read more]

Jen, I think the campaign that Southwest pulled off here ties nicely into their whole rebranding effort of being the airline that “pulses with the collective heartbeat of it’s passengers.” The campaign showed passengers going about their lives as their Southwest seat number hovered over them. The campaign simply showed the unique stories inspired…[Read more]

Thanks for sharing your response Melissa! I agree with you, an eye catching image or a detailed video that throughly explains the product/service is a great way to capture an audiences attention. I’m sure the marketing team at “The Slap” was ecstatic that their Facebook ad found success with you (target consumer). So if we dive into the process of…[Read more]

Molly, great post and a nice issue to tackle! I’d like to comment on your last two questions. My opinion is that if a brand wants to join a cause or promote their stance on an issue, they should certainly have a reason as to why. The majority of consumers today are well informed. Many can tell when certain brands are “jumping into the band wagon”…[Read more]

Michelle, I’m not surprised the Kylie baby reveal happened on the Super Bowl. I mean Kris Jenner knows how to play the game (pun intended). She’s a marketing pro at this point with squeezing out every bit of publicity from her kids. Can you blame her though? Apparently she signed a $150MM deal with E! for another 5 years of Keeping up with The…[Read more]

Emma, nice post! I feel that Wendy’s Twitter management is doing a great job honestly. For a fast food restaurant it’s making some risky moves through it’s Tweets that’s getting the town talking. They’re trying to get people thinking of themselves as the “not the typical fast food restaurant.” Maybe a little more of the forward thinking brand? I…[Read more]

Good point Jonathan! I didn’t know that brick and motor retailers were using digital to strategically target coupons/promos at specific shoppers but it totally makes sense. I mean if the technology is there why not use it to maximize revenue right?

Hi Nydrea, nice post! I’ll tackle your last question… I do believe that if companies simply consider customers as mere “stats” on a graph with little to no personalization or targeting then yes, they’ll lose the human connection. Today’s customers demand a touch of personalization with everything. Companies should go the extra mile in making…[Read more]

I began listening to podcasts last year and subscribed to a few…Princeton: Leadership in a technological world; Wharton Business radio podcast and Dr. Dawn on Careers.. just to throw a few out there. I’ll take a listen to the one you shared Amy.. thanks!

Absolutely Emily! Inappropriate drug use is a taboo topic that no one really likes to talk about. Technology like OpiSafe, allows the patient/doctor communication to stay open and fluid. I don’t have stats into the positive effects of OpiSafe (lives saved, patient health improvements etc.) but I’m sure that it’s making a positive impact across the board.

Shameika, I appreciate your thoughts and kind words regarding my post! Blockchain is one of those things that retailers can’t quite put a finger on. The technology is something that for sure will make an impact across many industries. I’m not sure when the retail sector will get impacted but I’m pretty confident that they will. It’s just a matter…[Read more]