@salvin-varghese
active 3 days, 1 hour ago-
Salvin Varghese wrote a new post, Spotify’s Take on Data & Personalization, on the site Salvin Varghese 1 week, 6 days ago
The most important aspect of personalization is data. Data is really at the core of everything we do and personalization flows through data. Having good data is a requirement to do personalization well. On Sept […]
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Salvin Varghese posted a new activity comment 1 month ago
Thanks Angie! Naked Juice’s influencer strategy is very strategic in that they know that those that follow fashion influencers typically emulate not only their clothes but their overall lifestyle. So if a Naked Juice is any part of that, then all the reason to grab one right? The Naked Juice in the photo may look subliminal but it screams “PLUG”…[Read more]
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Salvin Varghese posted a new activity comment 1 month ago
Amelia great post! McDonalds and Burger King are two brands who have built large followings on social media. Both On-time and Real-time marketing are great ways to “feed” these followers and keep them engaged.. Just because you CAN engage doesn’t mean you always should. Burger King’s Nightmare burger, in my opinion did an OK job with on-time…[Read more]
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Salvin Varghese posted a new activity comment 1 month ago
Gen Z is the next frontier for companies and for many a very lucrative target audience at that. Jonah Stillman claims himself as the poster child for Gen Z and is banking on being just that. It doesn’t surprise me that companies like Intuit, 3M and the NFL have booked him to share insight into how this generation thinks and operates because Gen Z…[Read more]
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Salvin Varghese wrote a new post, Brand Seeks Relationship with Influencer!, on the site Social Media Innovation MIS 5603 Fall 2018 1 month ago
Over the past few years companies have begun to use influencers to evangelize their products and reach their target market via social media. An influencer is defined as “an individual who has a following in a p […]
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Salvin Varghese wrote a new post, Let’s Talk Social Media and Branding, on the site Salvin Varghese 1 month, 1 week ago
On September 30th, 2018 Stephen Bouikidis came in as a guest speaker for our Social Media Innovation course. As the Chief Digital Strategist at Magma Digital, Stephen spoke about key strategies that he uses to […]
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Salvin Varghese posted a new activity comment 2 months, 2 weeks ago
Hi Nydrea, nice post! One of the brands that came to my mind was Reebok. I remember watching one of their sponsored videos on Facebook (around 2 years ago). The specific video I’m referring to is this one: https://www.youtube.com/watch?time_continue=76&v=B1JULlN8GWg
What made this video memorable for me was the way they tied it in to “all…[Read more]
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Salvin Varghese wrote a new post, Falling Down The Social Media Sales Funnel, on the site Social Media Innovation MIS 5603 Fall 2018 2 months, 2 weeks ago
We’ve all heard of the sales funnel (otherwise known as the buyer’s journey); the way customers move from awareness to purchase. There are four primary phases in this funnel: 1) initial consideration 2) Active eva […]
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Cindy Dumont and
Salvin Varghese are now friends 3 months ago -
Salvin Varghese wrote a new post, Back to School Campaigns & Social Media, on the site Salvin Varghese 3 months ago
The back to school campaign season has definitely seen a transformation over the years. As a millennial my parents relied heavily on television/radio commercials, weekly ad circulars and word of mouth to discover […]
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Salvin Varghese wrote a new post, Five Captivating Headlines!, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 months ago
Headline # 1: “A Blended Family: Her Mother was Neanderthal, Her Father Something Else Entirely.” – Being a junkie for pre-historic anything, this headline grabbed my attention right off the bat. Plus it’s always […]
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Salvin Varghese wrote a new post, Three Brands Acing the “Back to School” Game!, on the site Salvin Varghese 3 months ago
The back to school campaign season has definitely seen a transformation over the years. As a millennial my parents relied heavily on television/radio commercials, weekly ad circulars and word of mouth from other […]
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Michelle Wilson and
Salvin Varghese are now friends 3 months, 1 week ago -
Salvin Varghese posted a new activity comment 3 months, 2 weeks ago
Congrats on the promotion Morgyn! You’ll do amazing!
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Salvin Varghese posted a new activity comment 4 months ago
Congrats on the new role Melissa!
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Salvin Varghese wrote a new post, The Four Elements to Design Thinking, on the site Salvin Varghese 4 months ago
When people think of design, an object or an end result typically comes to mind but design in its most effective form is a process, an action that people actively participate in to create something new. It’s t […]
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Salvin Varghese wrote a new post, Zara Leans Up!, on the site Salvin Varghese 4 months ago
Process improvement is the proactive approach of identifying, analyzing and improving existing business processes within an organization. One method of process improvement is the Lean business model. Lean is a […]
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Salvin Varghese posted a new activity comment 4 months, 2 weeks ago
Hey Emily, great real world example of the problems that can occur when one focuses too much on “knowledge in the head” vs. “knowledge in the world.” If only the cage designers thought of the repercussions that could take place with the larger window size. They accounted for the cage to properly fit Shaq in terms of dimensions, the entry door and…[Read more]
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Salvin Varghese posted a new activity comment 4 months, 2 weeks ago
Hi Shannon, thought your post was relevant since my Marketing team recently dropped an email about two weeks ago with an open rate of 20%. As you mentioned looking beyond the subject line and email content is necessary to dive into the “real” reason why recipients aren’t opening. In 2017 the average open rate across all industries was 24.7% and…[Read more]
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Salvin Varghese posted a new activity comment 4 months, 2 weeks ago
This is a test comment.
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