@mallory-faust
active 3 days, 1 hour ago-
Mallory Faust wrote a new post, What’s Your Data Analytics Maturity Level?, on the site Mallory Faust 3 days, 21 hours ago
Has anyone ever asked you that? The idea sounds simple, but turning it on yourself (or your business) and assessing your maturity can be a seriously complex task. But how do you even begin to assess it and […]
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Mallory Faust wrote a new post, 4 Ways to Embrace the New Wave of Marketing, on the site Mallory Faust 5 days, 19 hours ago
Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.”
These days, brands are moving at pace nothing short of l […]
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Mallory Faust wrote a new post, Is Privacy Dead?, on the site Mallory Faust 6 days, 19 hours ago
It’s another Facebook themed post, but I think you’ll want to see this.
With the recent coverage of Mark Zuckerberg’s “day in court,” I’ve been thinking, and ultimately come to the conclusion that privac […]
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Mallory Faust posted a new activity comment 1 week, 1 day ago
This blows my mind, and I think about this all the time! It is nothing for my daughter (4yo) to get on an iPad and navigate around like it’s second nature, or request that Alexa play “bedtime music.” It’s so odd to think of what the future might look like for her. No emails? I can’t imagine this will phase out that quickly, as it is such an…[Read more]
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Mallory Faust wrote a new post, Yep, it’s about Facebook! But with Polls., on the site Business Intelligence – Spring 2018 1 week, 1 day ago
It’s another Facebook themed post, but I think you’ll want to see this. While watching the news over the past few days I’ve come up with a few overarching attitudes regarding the “Zuckerberg Vs. Senate” events. […]
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I enjoyed reading this post. The data was really telling, and I find it ironic that you performed the polls on Facebook. I am curious how the results would have been if the poll was extended over a week period than 24 hours. Polls are a great way to collect data!
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Good post Mallory! I enjoyed reading this. I agree that people care about their privacy, but are clueless as to what is going on, and not making an effort to try and understand how it works. This is such a hot topic right now, so it is on everyone’s radar, but once this loses some steam (can’t see it completely blowing over), these same folks may forget all about it.
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Mallory Faust wrote a new post, Hamilton #cantstopwontstop, on the site Digital Brand Management – Spring 2018 1 week, 2 days ago
As many of you may know, Hamilton is going on its second national tour. Yep, leaving the Broadway stage, and giving people across the US a chance to see what has become a present day phenomenon. The tickets for […]
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Mallory Faust posted a new activity comment 1 week, 3 days ago
Awesome!!! Congrats!
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Mallory Faust wrote a new post, Innovate Now! Your Best Social Influencers are Free, on the site Digital Brand Management – Spring 2018 3 weeks, 3 days ago
Kinda. In “How Brands Can Benefit from the Social Media Multiplier Effect,” we are given a well-rounded overview of how companies can successfully use their own internal employees to advocate for the bran […]
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Mallory Faust posted a new activity comment 1 month ago
Hi Jonathan! My first gut feeling about this is a weird one. I would feel weird knowing someone may have a preconceived idea about who I am, and feel like it could add to the already awkward situation of sitting next to a stranger. I fly all the time and think that I may only consider this if it were an overseas flight.
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Mallory Faust posted a new activity comment 1 month ago
I’m just dying laughing rn!
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Mallory Faust posted a new activity comment 1 month ago
Hi Shakia! Isn’t it crazy how billion dollar businesses can burn over night? I am not sure that Snapchat is going to be able to bounce back from this unless they launch something that differentiates themselves (a new innovative technology). From personal experience, I have completely stopped using Snapchat since Instagram has offered stories. It…[Read more]
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Shakia Johnson-Smith and
Mallory Faust are now friends 1 month, 1 week ago -
Mallory Faust wrote a new post, In a Galaxy Far Far Away, You Only Have to Enter Your Password Once, on the site Business Intelligence – Spring 2018 1 month, 2 weeks ago
Imagine a nation that operates off a digitally secure ecosystem that enables its citizens to easily access their government, public services, tax filings, health data, and more. Now go to http://www.e-estonia.com. […]
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Mallory Faust posted a new activity comment 1 month, 3 weeks ago
Hi Jen,
Fortunately we haven’t had any crises but we invest in a tool that alerts us in real time should there be one!
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Mallory Faust wrote a new post, What Success Means Today, and 4 Steps to Get There, on the site Digital Brand Management – Spring 2018 1 month, 3 weeks ago
These days, brands are moving at pace nothing short of lightning speed. As quickly as the landscape of digital marketing changes, so does what we use to measure its success. Historically, success has been […]
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Mallory, such a good summarization of ways that marketers can set goals and measure success! So professionally, setting KPI’s and goals for digital campaigns has not been something that I have had the privilege of doing, but in my experience with my own recipe blog it is something that I do frequently. What started out as just a passion project, has bloomed into me directly applying social strategies to apply my own “brand,” so to speak. I know what has been successful to me is consistently scheduling content, constantly checking the temperature of what my audiences response, and adjusting accordingly has yielded the most success.
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Mallory Faust posted a new activity comment 1 month, 3 weeks ago
Hi Angi, really great post. My team along with our compliance team have begun these discussions and it looks like it will be turning into a major project for us. One of our brands actually decided to opt everyone out until they opt back in (yikes!). We have begun to use mass data cleanse tools in Salesforce and are auditing all of our forms to…[Read more]
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Mallory Faust posted a new activity comment 1 month, 4 weeks ago
Great post, Nydrea! One thing that we take pretty seriously working on my brand is brand protection. I work for a fabric brand, and many businesses like to claim to use our fabric in their products. We use web crawlers to detect people making these claims and actually have a protocol for reaching out to them and verifying that they are using…[Read more]
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Mallory Faust posted a new activity comment 2 months, 1 week ago
Just a comment that this is awesome and great job!
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Mallory Faust wrote a new post, Did Dilly Dilly Use Data Data?, on the site Business Intelligence – Spring 2018 2 months, 1 week ago
Sometimes you just have to risk it. At least that’s what Anheuser-Busch was thinking when they released their Bud Light “Dilly Dilly” campaign. What didn’t technically test well actually has gone viral and is cons […]
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Mallory Faust posted a new activity comment 2 months, 2 weeks ago
Congrats, Amy!!
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