Mallory Faust

When one thinks of the terms “User Experience” or “UX,” it is often associated with a digital platform, like a website, app or game. When we strategize about user experience, it is mostly centered around […]

In the spring of 1941 Hitler and his Nazi regime carried out an action that would affect Soviet Jewry forever.  Thousands of Orpo and Waffen-SS members were selected to become apart of the Einsatzgruppen, who […]

Boccaccio, a renowned Italian writer, gives us a glimpse of the people living during the Middle Ages.  Specifically, we are able to look at a critical piece of history such as the black plague, and view how it […]

As stated, History is my other passion. I enjoy reading about it, writing about it, and forming new perspectives on those people and events who shaped today’s society. Historically, my studies have primarily […]

Through strategic content marketing and out-of-the-box social campaigning by Lin-Manuel Miranda and other Hamilton cast members, Hamilton has changed the way Broadway is marketed and advertised, speaking to a […]

Hulu’s Key Stakeholders:

High: Content owners: Distribution agreements. I.e. if content not available on demand, consumers will venture to platforms like Hulu. If content owners don’t include certain high r […]

Data is the key to successful marketing, right? Sure. But we need to ask ourselves as marketers, is the kind of data we are getting even worth the effort? Today, if you’re not developing a deep understanding of y […]

“Big Data” is a term that is becoming more and more familiar these days. It’s one of those concepts that sounds so simple when you read about it, but when you try to figure out how to begin identifying your own b […]

Is the Softbank deal postponing the inevitable with Uber? Many would argue that there is no amount of investment dollars that could remedy the foundational problem of Uber not being technically profitable. While […]

It’s another Facebook themed post, but I think you’ll want to see this.

With the recent coverage of Mark Zuckerberg’s “day in court,” I’ve been thinking, and ultimately come to the conclusion that privac […]

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.”

These days, brands are moving at pace nothing short of l […]

Has anyone ever asked you that? The idea sounds simple, but turning it on yourself (or your business) and assessing your maturity can be a seriously complex task. But how do you even begin to assess it and […]