@mallory-faust
active 2 days ago-
Mallory Faust posted a new activity comment 2 weeks, 4 days ago
Love this and thanks for the suggestions! I have purchased products promoted by influencers, and sometimes they may not be actually “influencing” but their outfit or something catches my eye and sometimes I just ask where they got it anyway. The more organic it seems, the more likely I am to give my consideration. I am very much over these insta…[Read more]
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Mallory Faust posted a new activity comment 2 weeks, 6 days ago
Wow, had no idea this was a thing! Wondering if they are doing this to create a buzz around the novelty of the idea, or if they actually think this is going to become a trend while bringing better practicality. I think at this point, everyone is accustomed to a certain type of smart phone. Personally, I have had an iPhone for years and just can’t…[Read more]
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Mallory Faust posted a new activity comment 2 weeks, 6 days ago
Hi Shakia! I always find it entertaining to see how brands tackle social issues, holidays, and hot topics. I think you can learn a lot about a brand by the way they choose to portray themselves during times like this, and for me, it is a major turn off when brands do things like Shea moisture did. They essentially put the promotion of themselves…[Read more]
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Cindy Dumont and
Mallory Faust are now friends 2 weeks, 6 days ago -
Mallory Faust posted a new activity comment 1 month ago
Me too! Love that dynamic duo. And your comment actually made me realize that he is not only a genius marketer but just a genius artist in general. He went from being the #1 fantasized boy band member to a guy that girls, boys, men, women of all ages love! It’s fantastic how he has transformed himself and appeals to literally almost everyone.
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Mallory Faust posted a new activity comment 1 month ago
Hi Shameika- Great advice! This is something that we need to get in the habit of because it really makes a difference. My brand does get real time alerts of we are mentioned by another high profile influencer or brand, however we miss the mark in responding quickly. I think a lot also depends on how long your process of getting copy/content…[Read more]
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Mallory Faust wrote a new post, Shout out to all my JT Fan Girls!, on the site Social Media Innovation MIS 5603 Fall 2018 1 month, 1 week ago
As I was scrolling aimlessly through my newsfeed yesterday, I came across an Instagram post from my best friend. The post is a picture of comments that were received on an earlier post:
Earlier […]
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Mallory Faust wrote a new post, Are you Ready to Roll the Dice?, on the site Mallory Faust 1 month, 1 week ago
Why are games and interactive content pieces so enticing for people of many segments, young and old, with varying interests? We are all human and all want to see how we can manipulate or fit into a certain […]
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Mallory Faust wrote a new post, Gettin’ Innovative Wit It, on the site Mallory Faust 1 month, 1 week ago
On December 14th, 2017, Will Smith posted a duck face photo on his freshly cracked Instagram profile. We weren’t ready.
Less than a year later, Will Smith has now acquired 24 million followers with a highly e […]
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Mallory Faust wrote a new post, Mixing up Your Content Marketing: Who’s Ready to Roll the Dice?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 1 month, 3 weeks ago
According to Content Marketing institute and ION interactive, in 2017, 46% of marketers went beyond text and imagery, and were using some form of interactive content.
What is so enticing for people of many […]
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Mallory Faust posted a new activity comment 2 months, 1 week ago
Hi Emily, I had not heard of her but now I am a follower! Thanks for that! You’re right, I can’t turn away from this type of content because it is positive, relatable, and inspiring. Also love your content “guiding principals,” especially the point about investing in multiple delivery methods. Awesome post!
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Mallory Faust posted a new activity comment 2 months, 1 week ago
Great post! I think that celebs who are just now joining insta definitely have an upper hand in getting more attention than those who have had a profile for years now, mostly because its almost unheard of to not have a social presence. Its almost headline news (who am I kidding, it is headline news) when a celebrity joins social, and I have to…[Read more]
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Mallory Faust wrote a new post, Celebs are so last season: Micro-Influencers will help longer-term., on the site Social Media Innovation MIS 5603 Fall 2018 2 months, 2 weeks ago
Fortunately for me, our guest speaker Jayde came at a very timely moment for me personally, as my brand just began discussions around social influencer marketing for 2019. My brand has never really done paid […]
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Mallory Faust wrote a new post, You Gotta be Good to get a Share From Me, on the site Mallory Faust 3 months ago
Today on social – I am hyper aware of what content my family and friends share. I’ve come to the conclusion that people almost create a brand for themselves, after repeatedly sharing the same type of content, with […]
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Mallory Faust wrote a new post, Clickable Content: What’s the Best Recipe for a Click?, on the site Mallory Faust 3 months ago
These days, we sift through a seemingly unreal amount of content. Not only are there thousands of ads, articles, videos, images, memes, but there are different platforms with which these pieces of content are […]
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Mallory Faust wrote a new post, Spice Up Your Life With these 5 Clickable Headlines, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 months, 1 week ago
Spice Girls and Backstreet Boys Tour Confirmed!
If you are a woman at my age (early 30’s), then I’m not sure I’d need to explain why I clicked on this headline. But, for the rest of you, this would be the p […]
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Mallory Faust wrote a new post, UX and Perfect Timing: Thinking Past Traditional Design, on the site Mallory Faust 4 months ago
When one thinks of the terms “User Experience” or “UX,” it is often associated with a digital platform, like a website, app or game. When we strategize about user experience, it is mostly centered around […]
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Mallory Faust wrote a new post, Today’s UX Design Principals, on the site Mallory Faust 4 months ago
UX Design. How does one begin to communicate some of the best and most relevant UX website design principals for today, when the world we live in is rapidly changing, and the audience is rapidly changing how they […]
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Mallory Faust wrote a new post, Systems Thinking and Change Management, on the site Mallory Faust 4 months ago
It’s no surprise that “change” in any context is a concept that provokes many different kinds of emotions. Fear, anxiety, cynicism, and even excitement, inspiration, and fulfillment. When it comes to change […]
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Mallory Faust posted a new activity comment 4 months, 2 weeks ago
Hi Shakia, this is a fantastic post and greatly appreciated! I have been wanting to recommend that our business take agile training and I’m so glad you just confirmed that we need to do this! Our IT team went through it, but no one on the businesses themselves. Which, doesn’t make much sense to me. Also fantastic advice about giving time for the…[Read more]
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