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Joe Brown‘s profile was updated 8 hours, 30 minutes ago
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Joe Brown posted an update in the group
Job Opportunities 1 year, 9 months agoExciting digital marketing technology company, Tealium, is looking to hire some digital strategists. Location San Diego. https://careers-tealium.icims.com/jobs/1384/digital-strategist/job
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Joe Brown joined the group
Job Opportunities 1 year, 9 months ago -
Joe Brown‘s profile was updated 1 year, 9 months ago
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Joe Brown posted a new activity comment 1 year, 10 months ago
People have always said sex sells. I think it is safe to assume sex drives innovation as well. That industry is what pushed streaming video among a handful of other things. In fact, there is an article on Business Insider “PORN: The Hidden Engine That Drives Innovation In Tech”. http://www.businessinsider.com/how-porn-drives-innovation-in-tech-2013-7
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Joe Brown posted a new activity comment 1 year, 10 months ago
Curious to get your thoughts on how Pharmaceutical companies could use mobile. Mobile is a very intimate thing and I struggle to find people that want to have an intimately close relationship with the medications they are taking. On top of that, the industry is SO regulated it is insane. We are very very limited in what we can say…go to any…[Read more]
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Joe Brown posted a new activity comment 1 year, 10 months ago
I only got on snap chat this semester just to see what it is like and to become a little better versed. Absolutely none of my friends are on the platform and we are all mostly 37-38 years old. I am not sure when/if they can claim social dominance over other platforms. I feel they need to expand to older demos which is tough because then it is no…[Read more]
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Joe Brown wrote a new post, Is social media detrimental to career and personal growth?, on the site Social Media Innovation – Professor Kimberly Jaindl 1 year, 11 months ago
I recently came across an interesting article on the New York Times website titled, “Quit Social Media. Your Career May Depend on It”. One of the points made in the article focuses on how social media may be […]
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Joe Brown posted a new activity comment 1 year, 11 months ago
I could not agree more. However, I do not see Facebook opening up and allowing 3rd party tags any time soon. It is not in their best interest. It could allow you to use their audience data to retarget people outside of their ecosystem. You 3rd party tool tracks an ad view to a highly targeted audience and then you retarget that person outside…[Read more]
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Joe Brown wrote a new post, Facebook a political propaganda engine, on the site Joe C Brown 1 year, 11 months ago
Facebook was a crazy place leading up to the election; however, much of content that was shared did little in the way of having people change their views on an issue. According to PEW research, only 20% of […]
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Joe Brown wrote a new post, Facebook the propaganda distribution network, on the site Social Media Innovation – Professor Kimberly Jaindl 1 year, 11 months ago
I believe Facebook played a large role in creating one of the most divisive and polarizing elections the United States has ever seen because of its algorithms. Facebook’s newsfeed algorithm is setup to sh […]
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Joe Brown wrote a new post, Facebook roll in the election, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 1 year, 11 months ago
Found this TechCrunch article fascinating. At a high level, it points the finger at Facebook for polarizing us by only showing us articles that match our viewpoint which just amplified and reinforced our […]
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The craziest thing to me here is that teens (which of course do not all vote yet) are actually getting almost all of their news from Snapchat and Twitter. With personalization clearly limiting what social users tend to see, and then fake news all over the place, the fact that young and future voters are getting news from just a few social media sites is pretty scary thought. And this trend is sure to continue in the future.
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Thanks for this Joe…
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Joe Brown posted a new activity comment 1 year, 11 months ago
I think VR has enormous potential for healthcare maybe even more so then eCommerce and other industries. Through VR companies will make available to the masses what has only been visible to people with a lab coat and a microscope. I also think to your point above, it will really help with patient empathy. I saw a nice use case at Digital…[Read more]
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Joe Brown wrote a new post, Virtual Reality a Healthcare Game Changer, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 1 year, 11 months ago
Gartner published its Top predictions for IT Organization and Users in 2017 and Beyond. It was no surprise that the first one listed was around the growth of augmented reality (AR) and virtual reality […]
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That is so cool about cadavers…
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Joe Brown wrote a new post, Predicting the future of digital, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 1 year, 11 months ago
Wayne Gretzky believes his success came from his ability to “Skate where the puck is going to be, not to where it has been.” This quote is extremely relevant to those of us who work in the digital technology spa […]
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I will speak on these as a consumer. I will be very upset as someone who prefers to read text over watching a video if everything goes to that medium. I would spend less time on my phone, computer, and tablet if the only way I was forced to consume content is through videos and revert to old school print. Plus half the time when I tell siri what I want her to do she doesn’t understand me so I question how they can fix those problems.
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Joe Brown wrote a new post, Influence marketing vs. celebrity endorsement – What is the difference?, on the site Joe C Brown 1 year, 11 months ago
60 Minutes recently aired a segment on influencer marketing, which highlighted how many of the latest celebrities are social media personalities. Utilizing various social platforms, many of these individuals […]
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Joe Brown posted a new activity comment 1 year, 11 months ago
I really like this campaign and I am one of the few that always picks up pennies. I usually just toss them in my pocket then they end up in one of my kids’ piggie banks when I get home. Now I wonder if I have to crack the piggie banks open to see if I have one of the lucky pennies! This makes me question the promotion of this campaign. This is…[Read more]
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Joe Brown posted a new activity comment 1 year, 11 months ago
I could not agree more. Out of curiosity how do you view influencer marketing vs celebrity endorsements? Do you see a difference? If so what are they?
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Joe Brown posted a new activity comment 1 year, 11 months ago
If people are buying a product because they believe it will make them look like somebody such as Kim Kardashian, then have we not moved out of influencer marketing into a simple celebrity endorsement. As a young boy, I always had to by Air Jordans so I could be like Mike.
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Joe Brown wrote a new post, Social media, influencer marketing and the regulators, on the site Social Media Innovation – Professor Kimberly Jaindl 1 year, 11 months ago
60 minutes recently ran a segment on influencer marketing which highlights how the new stars are social media personalities. These social media personalities that have large followings are the new rock stars […]
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I think it depends on what the influencer is promoting. If its for a weight loss product or something otherwise regulated then yes but if its clothing or pinball machines I am not sure how much is necessary beyond a #. At the time how do you regulate an industry where some people are so desperate to believe in something they will buy a product and believe that if they use it they will look like Kim Kardashian?
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If people are buying a product because they believe it will make them look like somebody such as Kim Kardashian, then have we not moved out of influencer marketing into a simple celebrity endorsement. As a young boy, I always had to by Air Jordans so I could be like Mike.
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You bring up a good point here. In a time where to some people social media stars are celebrities where does the influencer line end and celebrity endorsement line begin?
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I just assume that everyone is being paid. That should be the default position. I love some of my favorite YouTubers and podcasters and feel like I have “a relationship” with them. But I don’t imagine buying something on their recommendation – any more than I imagine buying Philip Morris cigarettes or RC Cola just because Lucille Ball recommended them. In every generation of media, I believe we must educate people to the motives behind the persuasion that they see. Then if I want to buy Max Factor lipstick to have my lips look like Lucy’s, at least it is an informed decision.
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I could not agree more. Out of curiosity how do you view influencer marketing vs celebrity endorsements? Do you see a difference? If so what are they?
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Great question, Joe. I think that influence marketers want to convince you that they are different from celebrity endorsers – but in the end it is just a new play on an old ploy. Influencers seek to build relationships with followers based on some perceived expertise or competence. The relationships that they build up through YouTube, blogging or podcasting are converted eventually into cash as a result of “selling” a brand. Most celebrities used to deny that they wanted relationships with their fans – think of Greta Garbo and her “I want to be alone” attitude.. But whether it is Lucy getting paid for her face on a Max Factor ad or the social media influencer down the hall trading on their credibility with their followers – it seems like is all about converting fame into cash.
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I agree, I to just assume that anything that is front and center in a post by a celebrity or influencer is a paid endorsement. However, I do look at things in the background such as an interior design photo with an influencer holding a book they read but behind them is a bookshelf. I’ll look to see what books are there rather than the one they are holding front and center. It has me wondering, how does the FTC crack down on people getting paid on the back end vs. the front end. Is this something that brands can/have done?
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MS-Digital Innovation in Marketing
Fox School of Business
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