Jaclyn Scarborough posted an update 1 week, 2 days ago
@tuh49236 Hi Colleen, fellow Temple alumni here! I loved how you mention in your portfolio that Marketing has changed so much since you graduated. I was a Communications Studies major and I have had a similar experience. I studied Nielsen ratings for Broadcast Television. The ratings would come out in Sweeps books 4 times a year. My how things have changed since then! First, Broadcast television is not the same as it used to be thanks to Video OnDemand. Secondly, Nielsen ratings are so much more detailed now compared to what they used to be!