@emily-odonnellactive 7 months, 1 week ago
I’ve been bopping around on IGTV since the launch and in the past couple weeks, I’ve noticed the way brands are integrating their content on this channel is skewing, well, weird.
A couple […]
Emily O'Donnell wrote a new post, Meeting Notes 9.17.18 – Second Advisor Meeting; First Mentor Meeting, on the site Capstone 2018 ABMOWZ 10 months ago
Think about comparable sites; a cross b […]
Emily O'Donnell wrote a new post, Parody Videos, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 10 months ago
This week’s “Gangnam Style” case got me thinking about the value of parody videos. For “Gangnam Style,” parodies of the video, such as “Mitt Romney Style” and the – truly painful – “Eton Style” helped keep t […]
Emily O'Donnell wrote a new post, Mobile Marketing Labor Day & Back to School Most Clickable Content, on the site Emily O'Donnell 10 months, 1 week ago
#1: WeWork, introduces WeGrow, LinkedIn
How well did the content live?
It lived pretty well, since this piece of content wasn’t really about Back to School, but rather more about announcing the sc […]
Emily O'Donnell wrote a new post, Social Media: Labor Day & Back to School Most Clickable Content, on the site Emily O'Donnell 10 months, 2 weeks ago
#1: WeWork, LinkedIn
Would you share it and why?
Yes, I’d absolutely share it. The photos used are colorful, engaging, and they’re of adorable kids. I’d share it because I’ve heard of WeWork, but I’d nev […]
Emily O'Donnell wrote a new post, Presidential Resistance, Lizards, and International Space Sabotage: This Week in Great Headlines, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 10 months, 2 weeks ago
Nowadays, I get most of my news from social media. For me, that means great headlines are important because they’re more valuable than ever. I had the privilege of working as a journalist for many years and I got […]
Email marketing is the latest project the marketing team at my job has been tasked with starting. Is it crazy that a hospital that’s been around since 1902 is just starting to think about email automation a […]
How many times have you interacted with a chatbot and this happens?
These days chatbots are everywhere. It’s easy to see why: chatbots allow brands to interact with customers where they interact wi […]
Emily O'Donnell wrote a new post, Everyone’s a Project Manager, but Not Everyone is a Good One, on the site Emily O'Donnell 11 months, 2 weeks ago
Chances are, if you’re a working professionals, you’ll find yourself managing projects – whether you have “project manager” in your job title or not. According to a study by Planview, two-thirds of professio […]
Great point! I’m old and remember when Buzzfeed first started, there was a lot of talk about whether their business model could work. People just didn’t understand that a single site could BOTH produce thoughtful, well researched hard news and articles about how Channing Tatum looks like a potato. (Which is a real article I read.)
But they…[Read more]
I remember reading about this, and oh man was it rough. In addition to the reasons you’ve listed out, it seems that Watson was designed to work with MD Anderson’s EHR at the time, but the hospital had since implemented a new EHR system that Watson didn’t work with. Also, it seems that the cost of the project was supposed to be funded a single…[Read more]
You’re so right! Stock photography is something I think a lot about in my job and I wholeheartedly agree that one bad stock photo can take a user right of the flow of your website. That’s why we use custom photography whenever possible and use Stock sparingly. Because I work in healthcare, we use only use Stock photos on our blog…[Read more]
Quick story: My mom called me last week to tell me about how her boss is starting to implement the SCRUM project management methodology in the workplace, and that she went to her first SCRUM meeting.
It was at […]
While reading the UDN case about how UDN encourages readers to shop by integrating it into the content, I thought “You know who does that well? Buzzfeed.”
And I know this to be true because – at present – I’v […]
Emily O'Donnell wrote a new post, A Retrospective on Sandra’s Oh’s Grey’s Anatomy Character, on the site Sandra Oh Deserves an Emmy 12 months ago
It’s natural to feel a sense of loss when any TV character exits a series, but Cristina Yang isn’t your garden variety character. Cold, cocky and complex, the highly intelligent Yang has always been stubborn […]
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